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Podcast

Launching and Promoting Your Podcast: Marcus dePaula Shares His Secrets

a Podcast hosted by Christopher Butler and Mark O'Brien on July 13, 2019

Is there an SEO of Podcasting? OK, so you’ve got your idea, format, recording set up, scripts, and first episodes put together. Now what? What’s the best way to get your podcast launched? How do you make sure that people...

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Article

Content Strategy

How to Build Awareness With Duplicate Content Without Sacrificing Organic Traffic

an Article written by Ashley Robinson on June 22, 2021

...with duplicate content While your content isn’t actively demoted in search results, having duplicate content can complicate your SEO strategy.  One complication to your SEO strategy relates to content on your site competing against itself when it appears on a...

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Article

There Are Only Three Good Reasons for Content

an Article written by Christopher Butler on December 12, 2013

...one page in some default order (usually recency) and some sorting tools. This seems like a good idea until you realize that it requires the user to visually scan a long page in order to figure out what types of...

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Article

There's so much more you can do...

an Article written by Lauren Clarke on December 3, 2010

…once you get the hang of SEO. We spend a lot of time here at Newfangled talking about SEO. Most of our clients place a high value on getting their website to the first page of search results for keywords...

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Article

How Will Google Instant Affect SEO Best Practices?

an Article written by Mark O’Brien on September 9, 2010

...will Google Instant affect SEO best practices? Not at all. What is of note here is that Google Instant makes results 1-5 of the first page even more valuable than they were before, and everything after that far less valuable....

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Article

Optimize Your Website: Users First, Google Second

an Article written by Mark O’Brien on November 17, 2009

...click through to your Google bait page won’t stick around for long once they get to your site. Why? Simple. It is because the page wasn’t written for them, it was written for Google. Once they get to the page...

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Article

Your Team May Fight Content Marketing. Here's How to Fight Back.

an Article published on March 20, 2019

...page of Google. So why do it at all? Our Counterargument: While organic traffic to your website is important, content marketing is about much more than just search engine optimization. SEO tactics can help get new visitors to the site,...

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Article

Time-Tested Design

an Article published on June 22, 2010

...with the latest visual trends, but it’s served HCP well for the past six years because of the following reasons: Invisible Design Good design is invisible. When you experience good design, whether it’s a web page, magazine spread or airport signage,...

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Podcast

Content Strategy

Identifying Your Thought Leaders

a Podcast hosted by Lauren O'Brien on March 27, 2018

...you’re not going to be building any SEO equity for your site over time. All of those other channels are a little more fleeting in my opinion. So I would definitely say that you should post all of your content...

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Article

Prospect Experience Design

A Closer Look at the Visual Inventory

an Article published on March 25, 2015

...everyone’s site but, as search has become better and more ubiquitous, the front door of your site can be any page. Having your positioning statement on every page will help a viewer understand your who, what and how no matter...

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