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Article

Design Guidelines for Agencies, Part 3: Preparing Photoshop Files for Web Design

an Article published on August 18, 2008

...well. Creating page templates will help you avoid having to lay out every page in the site. No matter how complex the site is you should be able to break it down into a handful of template pages (each with...

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Article

CRM

How to Effectively Measure Your Marketing

an Article written by Lauren O’Brien on July 28, 2015

...(say, more than 50%), it’s worth taking a look at the layout of that page and reminding yourself of the intent of that page. Is the goal to have visitors click through to other areas of the site? If so,...

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Podcast

The One Where We Ask Again, Is Content Marketing Dead?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 4, 2018

...subscribes to the newsletter, or a digest, or something. It is not a prerequisite for them to have consumed all the content on that page. In fact, the data shows that sometimes they’ve been on that page for a second...

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Article

Strategy Sessions: Developing Your Link Building Strategy

an Article published on March 23, 2015

...Strategy Sessions. I’m Lauren McGaha. Adam: I’m Adam Rightor. Lauren: We’re excited today to be talking about a few of more advanced techniques in SEO. We’ve posted a lot of information about more basic SEO techniques, but today we really...

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Article

What kinds of content should I be creating for my website?

an Article written by Christopher Butler on May 24, 2011

...results, in the hope that it can provide only the highest quality material to searchers, who generally look for things in earnest. One thing to keep in mind here is that the on-page SEO factors need to substantively match the...

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Article

Website Lead Generation

an Article written by Mark O’Brien on July 3, 2012

...With Us) to the sidebar of every page of our site. That is all we changed. We did not add content; we did not tweak the SEO on the site; we did not drive any new people to our site...

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Article

Prospect Experience Design

How Prospect Experience Design Can Help You Create a Better Marketing Website

an Article written by Christopher Butler on December 6, 2018

...are not ready to take the primary action you have identified on your web page. For example, the primary action on an article detail page may be the completion of a newsletter subscription form. However, prospects that are not yet...

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Article

Prospect Experience Design

Inside the Redesign of Merge Records

an Article published on March 7, 2014

...the Artist Landing Page We “borrowed” this idea from Instagram, and I think it gives some vibrancy to a page that would have been mostly a dry list without it. The “quilt” features images of Merge’s artists and slowly replaces...

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Publication

The Folly of the Flock

a Publication written by Christopher Butler on December 7, 2012

...terms of the content you are confronted with on a single page. In addition to the basics—a logo, navigation menus, page title, the main content, and one or two calls to action—most web pages are simply overrun with advertisements, social...

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Article

Prospect Experience Design

Web 3.0? Made with Metadata.

an Article published on September 21, 2012

...link from your individual posts to your author page on the same domain. Your on-site author page links to your Google+ profile (the URL that ends with /posts). Your Google+ page links to your on-site author page as a contributor....

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