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Agency Success Story: Positioning, Content and Automated Marketing, and the Best 3 Years of Growth

an Article written by Mark O’Brien on December 21, 2015

...else was. Mark: Once again, you’re really on par with your peers. It was terrifying then. It’s terrifying now. It’s really scary. What you just mentioned is a key insight which is people need to get into positioning. The agency...

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Prospect Experience Design

Designing for the Web Today

an Article written by Christopher Butler on February 28, 2009

...within the content of a page, or as complex as a Flash-driven framework for a page that uses an XML file to pull dynamic content from the website’s database and integrate it within the page. One of the most common...

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Prospect Experience Design

How to See What a User Sees

an Article written by Christopher Butler on December 5, 2013

...page in a ten-second test. After the volunteer closed the page, I asked, “what was this page about?” She didn’t know. She remembered a few details, like the color brown, the word “mud,” and that there were pictures of foreign...

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Prospect Experience Design

Web design has changed. Have you?

an Article written by Christopher Butler on March 18, 2014

...in Photoshop or Illustrator that they can’t do, and better. The advantage to using Semantic SVG is that the imagery on your page can be as responsive as the rest of your page. Don’t believe me? Have a look at...

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Prospect Experience Design

The Four Things the Best Agency Home Pages Do

an Article written by Christopher Butler on August 23, 2016

...know your firm and understand what you do will begin on your home page. For most, it will begin on a lower-level page that they discover through a search engine or were referred to by a friend on social media....

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How the Newfangled Seminar Changed One Agency's Approach to Their Own Marketing

an Article written by Mark O’Brien on February 23, 2016

...that. Mark: Well thank you so much Angi, really good to see you on the camera and I can’t wait to see you in person in a few months. Angi: We’ll see you soon. Mark: Okay, great. Bye! Angi: Thanks!...

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Content Strategy

Guest Post by Eric Holter: Agency Website Gaffe #2 - The Splash Page

an Article written by Christopher Butler on September 14, 2009

...and inappropriate uses of website splash pages. Today that article is moot. There are no appropriate uses for a splash page. A splash page uses a website’s home page to make a visual impact rather than provide basic information and...

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Prospect Experience Design

How the Right Design Will Turn Researchers Into Buyers

an Article written by Christopher Butler on August 22, 2016

...with you. While a researcher-focused call to action, like a subscribe form, is appropriate to prioritize on a blog post or Insights landing page, it isn’t on a Service page or a case study. You want to prioritize the buyer...

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Prospect Experience Design

This is The Best Way to Design Your Service Landing Pages

an Article written by Christopher Butler on January 17, 2019

A service landing page is a page that explains a unique service, discipline, solution or phase of work. A service landing page layout should include a brief explanation of three things: the problems it exists to solve how it solves...

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CRM

3 Valuable Salesforce Features You Should Be Using

an Article published on May 13, 2015

...page layout editor from the Force.com set-up menu environment, by following this navigation path: Setup > Build > Customize > Object > Page Layouts. You’ll then click Edit next to the page layout you want to change. The page layout...

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