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My Newfangled Story

an Article published on October 27, 2009
...got here: My first experience with Newfangled started years ago when I was working for a company that employs Newfangled to handle their website. Because I worked in the marketing department, I often connected with Newfangled to request things here...
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Content Strategy

What Should A CMS Do?

an Article written by Mark O’Brien on August 30, 2012
...For example, if the page is the last page in a step-based series of pages which talk about how you work with clients, it could be assumed that this prospect may be interested in working with you, so you’d want...
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Prospect Experience Design

How to Test a Website in Ten Seconds

an Article written by Christopher Butler on February 11, 2014
...the page’s design — pretty traditional, boxy. In the second test, he remembered much more. By the time I asked him about searching for this page, he even recalled the page’s title, almost exactly. So, the point: the second page...
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Prospect Experience Design

Making Sense of the Data

an Article written by Christopher Butler on June 19, 2012
...a page along with the number of views it has received. If the report displays a page with 870 views and a bounce rate of 67%, it implies that 583 (870 x .67) of those views bounced. But that is...
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Prospect Experience Design

Visual Design Evolution

an Article published on November 3, 2014
...page layouts so we could explore more design options at the beginning of the process. A year ago we began including comprehensive style guides as a design deliverable (in addition to mood boards and page layouts). The style guide is...
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