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Article

Short or Long-Form Writing?

an Article written by Christopher Butler on October 22, 2009

Last week I noted a post by John Hagel called Stupidity and the Internet in my post on the The Post-Screen Web. Hagel covered several topics in that post, one of which was the web’s effect upon thinking and whether...

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Article

Readings for Designers Dreamers

an Article written by Christopher Butler on August 31, 2011

...Baxter, is truly profound. The story surrounds the discovery (and patenting by an amoral CEO) of a technology that uses wormholes to transmit light waves between two distant points. It doesn’t take long before that technology is developed to detect...

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Article

Prospect Experience Design

Generation Flux

an Article written by Christopher Butler on February 7, 2012

...is IBM. Not as often talked about, and vastly less “sexy” than the Googles, Facebooks, etc., IBM is still a major player. In fact, the CEO who just retired, Sam Palmisano, initiated their smart cities initiative years before anyone owned...

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Article

Amazon/Google/Facebook

an Article written by Christopher Butler on February 9, 2012

...within Facebook’s walled-garden. Horning, by the way, ends on a sinister note, lamenting that “we let Google tell us what to do next,” a nice play on former CEO Eric Schmidt’s claim that such is what consumers want from Google....

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Article

Manageable and Measurable Marketing Starts with Positioning

an Article written by Christopher Butler on January 17, 2019

After a brief hiatus, our podcast, Expert Marketing Matters, is back for a fourth season! And we couldn’t be kicking things off with a better conversation — and a better guest. We invited Sara Bacon, CEO of Command C —...

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Article

I love typography, but this is a stretch.

an Article published on July 23, 2008

Chris Butler recently posted a link to an article by David Appell claiming that most of the blogosphere is pure fluff. I was skeptical of this claim but since coming across a blog devoted completely to the ampersand Ive started...

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Event

REBRAND 2011 Jury

an Event published on July 12, 2010

Chris Butler has been named one of the judges for the 2011 REBRAND 100 awards. The REBRAND 100 Global Awards is the only highly respected and coveted global awards of its kind. Businesses, brand strategists, and various organizations have come...

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Whitepaper

Content Strategy

Marketing That Starts With Sales Leads To Sales

a Whitepaper written by Mark O'Brien, Christopher Butler and Lauren O'Brien on May 16, 2017

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...that will allow your firm to be constantly evolving and doing better, more interesting, and more profitable work for clients who are more appreciative. In this white paper, Chris Butler, Lindsey Barlow, Lauren Siler, and Chris Creech will walk you...

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Article

Email Marketing

Five Tips for Effective Lead Scoring

an Article published on May 13, 2013

Last week, Chris Butler wrote a great piece highlighting the various features of marketing automation software. One of the key elements of marketing automation that he mentioned is the ability to score your leads. But what does that mean? Why...

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Article

The Two Things About Content

an Article published on June 21, 2011

Last week, at our weekly client services meeting, Chris Butler introduced us to the “Two Things” exercise. We were then challenged to think about the two things for different aspects of website development. One big item that that we tried...

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