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Article

Prospect Experience Design

Info First, Design Next

an Article published on May 2, 2013

...often call information design information architecture, though they’re not exactly the same thing. This gets a bit sticky, but at Newfangled, we approach these two things one after the other. We start with prototyping a site, which is the information...

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Article

Putting You in Control of Your Website's Social Media Integration

an Article published on February 9, 2011

...navigation. This desire of interaction and connectivity presented a great opportunity for Newfangled.  I recently spoke with one of our developers, Jim Hendrickson, to discuss some tools that he is using to help our clients integrate their social media accounts...

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Whitepaper

Key Trends Shared by Firms with World-Class Business Development Programs in 2018

a Whitepaper written by Mark O'Brien on February 28, 2018

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The best way we know how to do that is to look at the firms who are succeeding, and see what the patterns are. At Newfangled, we enjoy starting each year with an update on these key patterns we see...

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Article

Intro to CRM & Web Lead Management

an Article published on January 31, 2011

...I made a goal to finally tackle this subject and get a better understanding of the CRM and Lead Marketing Automation landscape. I shared what I learned with the Newfangled team in a recent Lunch & Learn session, but also...

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Article

Content Strategy

These Stats Prove That Your Content Strategy is Your Outbound Strategy

an Article written by Lauren O'Brien on August 7, 2017

If you’ve followed Newfangled closely over the last 18 months or so, you’ve noticed our business undergoing quite an evolution. One from a company focused primarily on website development for agencies, to one now focused on consulting on holistic digital...

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Article

Why Marketing and CRM are Made for Each Other

an Article published on July 10, 2017

...comes baked into your CRM, so there’s no real barrier to entry to getting this data to your team. And your CRM’s reporting may even be augmented by your marketing automation system. Newfangled uses Salesforce and Act-On, and between the...

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Whitepaper

Content Strategy

2017 Benchmarks for Agency Digital Marketing

a Whitepaper written by Mark O'Brien and Lauren O'Brien on March 7, 2017

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...digital marketing program: positioning, contact strategy, content strategy, website, CRM, and marketing automation. In this white paper, you’ll hear from three category experts inside of Newfangled about the necessary benchmarks for success in each element of the Agency Marketing Model....

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Article

Strategy Sessions: Improving email deliverability and inbox placement

an Article written by Lauren O’Brien on February 18, 2015

...if people receiving that mail are unsubscribing or if they are getting put in spam folders, etc. If that’s happening a lot, you’re going to get dinged on your sender reputation. What we do at Newfangled is all of our...

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Article

CRM

Enforcing Salesforce Data Standards With Validation Rules

an Article published on March 12, 2015

...the data meets the standards. Let’s walk through building a validation rule, using an actual example from the Newfangled org. When a sales user marks an opportunity as “Closed Unqualified,” we have a custom field called “Unqualified – Reason” to...

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Article

You Should Be Happy

an Article published on November 5, 2013

...other and you should be happy.  Maybe it’s because I’m old(er than most of my colleagues). Maybe it’s because I’ve had a lot of awful jobs. I know how fortunate I am to work at a place like Newfangled and...

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