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Prospect Experience Design

Designing for the Web Today

an Article written by Christopher Butler on February 28, 2009

...within the content of a page, or as complex as a Flash-driven framework for a page that uses an XML file to pull dynamic content from the website’s database and integrate it within the page. One of the most common...

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Prospect Experience Design

How to See What a User Sees

an Article written by Christopher Butler on December 5, 2013

...page in a ten-second test. After the volunteer closed the page, I asked, “what was this page about?” She didn’t know. She remembered a few details, like the color brown, the word “mud,” and that there were pictures of foreign...

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Prospect Experience Design

Web design has changed. Have you?

an Article written by Christopher Butler on March 18, 2014

...in Photoshop or Illustrator that they can’t do, and better. The advantage to using Semantic SVG is that the imagery on your page can be as responsive as the rest of your page. Don’t believe me? Have a look at...

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Prospect Experience Design

The Four Things the Best Agency Home Pages Do

an Article written by Christopher Butler on August 23, 2016

...know your firm and understand what you do will begin on your home page. For most, it will begin on a lower-level page that they discover through a search engine or were referred to by a friend on social media....

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Content Strategy

Guest Post by Eric Holter: Agency Website Gaffe #2 - The Splash Page

an Article written by Christopher Butler on September 14, 2009

...and inappropriate uses of website splash pages. Today that article is moot. There are no appropriate uses for a splash page. A splash page uses a website’s home page to make a visual impact rather than provide basic information and...

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Prospect Experience Design

How the Right Design Will Turn Researchers Into Buyers

an Article written by Christopher Butler on August 22, 2016

...with you. While a researcher-focused call to action, like a subscribe form, is appropriate to prioritize on a blog post or Insights landing page, it isn’t on a Service page or a case study. You want to prioritize the buyer...

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CRM

3 Valuable Salesforce Features You Should Be Using

an Article published on May 13, 2015

...page layout editor from the Force.com set-up menu environment, by following this navigation path: Setup > Build > Customize > Object > Page Layouts. You’ll then click Edit next to the page layout you want to change. The page layout...

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Prospect Experience Design

This is The Best Way to Design Your Service Landing Pages

an Article written by Christopher Butler on January 17, 2019

A service landing page is a page that explains a unique service, discipline, solution or phase of work. A service landing page layout should include a brief explanation of three things: the problems it exists to solve how it solves...

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Search Engine Optimization Outlook: Trends for 2014

an Article written by Tema Flanagan on January 6, 2014

I have a confession to make: I almost always skip over articles that claim to offer the latest advice on improving SEO. It’s not that I don’t believe in the importance of SEO best practices, it’s just that advice around...

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Email Marketing

Success Stories: How one agency radically changed their business development results

an Article written by Mark O’Brien on August 25, 2015

The thing about Newfangled’s focus of working with agencies is that we get to work with some of the coolest, most interesting, and fun people on the planet. MJ Legault, co-principal of Origin (along with Danielle Kristmanson, who is equally...

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