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ArticleManaging a Newsletter Campaign by Christopher Butler on April 29, 2009In last month's newsletter, How to Write a Newsletter, I focused on the importance of making writing a priority at your firm, how to plan an editorial calendar and research your topics, and the relationship between your email and website newsletter content. Now that we've gotten a conceptual grounding for a solid newsletter writing approach, the next step is to makes sure you're doing all the practical things that will make your campaign effective and productive. Read Now About
ArticleFord’s Blogging Strategy: Win by Christopher Butler on April 27, 2009AdAge has an article about an interesting blogging strategy taken by Ford Motor Company, who has lent 100 Fiesta's to bloggers who will post their experiences over six months of driving them. I liked this quote from Fiesta Product Manager Sam De La Garza... Read Now About
ArticleProspect Experience Design“You don’t find anything out until you start showing it to people.” by Christopher Butler on April 24, 2009 David Kelly, founder and CEO of IDEO Product Development and professor at Stanford, spoke at Stanford's Entrepreneurial Thought Leader Speaker Series about design as an iterative process. You can watch his entire talk at the link I provided, but I pulled one quote that I thought was relevant to the thinking behind our grayscreen prototyping philosophy... Read Now About
ArticleMore on Twitter by Christopher Butler on April 23, 2009Twitter talk is going nuts since celebrities like Oprah and Ashton Kutcher have started using it. In fact, did you know that Twitter traffic has jumped 43% since Oprah's 1st tweet and more than 1 million new users joined since then? That's huge. Accordingly, there's plenty of Twitter coverage in big media outlets like the New York Times. Here are some opinions... Read Now About
ArticleAdAge in a Recession by Christopher Butler on April 22, 2009 I smiled when I saw this graphic on the cover page of AdAge from earlier this month (of course, I only received it in the mail today, along with last week's and this week's issues). But I appreciate their honesty, saying that ultimately, less ads doesn't necessarily mean less quality. Advertising Age isn't the only magazine out there losing advertisers, and therefore, getting thinner. In fact, did you know that only 42 magazines saw ad page increases in 2008? Read Now About
ArticleProspect Experience DesignElements of a Successful Home Page by Justin Kerr on April 21, 2009Your website's home page is the first impression some* visitors have of your organization, so careful thought should be given to which elements will live on the home page. The more focused your home page is, the more likely a visitor will quickly understand who you are and what you do. Read Now About
ArticleI Can’t Keep Up! Why It’s OK to Let Some Stuff Pass You By by Christopher Butler on April 21, 2009In a recent post about learning how to rapidly process information, I wrote how both I and my coworkers have found the increase of information and media stimulus that comes at us at work (but probably not just at work) to be overwhelming. I know for a fact that many of our clients feel this way as well. In fact, much of our consultation tends to elicit, at least initially, responses of frustration- "All this can't possibly be necessary!" and "I don't have the time." Not only can I understand and appreciate those responses, but I also think they're totally reasonable. After all, we're talking about adopting new behaviors in light of new methods of communication and technology, in general. When it comes down to it, those new behaviors are a choice, which requires you to ask how you want your life to be, indeed, how you want to be... Read Now About
ArticleHow to create a link in html published on April 20, 2009To create a link within your website This is the code you need if you are trying to link to a page that is on your site. <a href="page2.html">This is a link</a> Example: This is a link to "newfangled_employee_blogs" Linking to an external site. To make a link that that redirects to an external site, the href must begin with http:// <a href="http://cnn.com" >Link to CNN</a> Example: This is a link to an external site Link that opens up in either a new window or new tab. This is the code you need to make a link open up in a new window or a new tab depending on what browser you are using. <a href="page2.html" target="_blank">This is a link that opens up in either a new window or new tab</a> Example: This is a link that opens up in a new window / tab How to make a link that opens up in a new window (popup). To make a link open up in a new window (popup), here is the code. <a target="_blank" onclick="window.open ('page2.html','_blank', 'status=1, toolbar=0, location=0, menubar=0, resizable=1, left=20, top=50, width=90, height=90'); return false;" href="#">Test Popup 3</a> Example: This is a popup link Here is some of the optional stuff that one can specify for the new window by either specifying 0 or 1. Please note: In programming, "0" means false, "1" means true. toolbar=0hide/show the toolbarstatus=1hide / show the status barlocation=0hide/show the address/location barmenubar=1hide/show the menu barresizable=0is the popup window resizeableleft=200position the popup 200 pixels from the lefttop=250position the popup 250 pixels from the topwidth=300width of the popupheight=400height of the popup If you are specifying more than one item, you must separate each item by a comma (as shown in the example above). Read Now About
ArticleIs Twitter a Trap? or are We Simply Still in Progress? by Christopher Butler on April 20, 2009I've been pretty clear about my ambivalence toward Twitter (and other social media, though my opinion has shifted back and forth in the past couple of years- see an old post for example), but evidently not so ambivalent as New York Times columnist Virginia Heffernan, who, in her latest piece titled Let Them Eat Tweets - Why Twitter is a Trap, writes... Read Now About
ArticleFirefox Without Tabs? by Jillian Kuhn on April 17, 2009I read an interesting article about possible upcoming changes to Firefox that might include... (gasp) No tabs! Read Now About
