Article Prospect Experience Design Prototype to Site: Brahmin.com’s Main Nav published on October 28, 2009 Last time I wrote about our recent brahmin.com site build, it was to talk about the advanced product search. This time, I want to focus on some of the decisions we made in structuring the navigation. These topics are closely related because the complement to an easy-to-use search should always be an easy-to-use nav structure; pairing the two lets users take whichever approach they're most comfortable with, making it more likely that they'll find what they're looking for. Read Now About
Article Content Strategy How to Give New Life to Your Old Website published on October 27, 2009 You launched your website a few years ago. At the time, it featured the latest and greatest technology... But now your once-top-notch site seems to be lagging behind... More and more of our clients are finding themselves in this situation. Technology evolves so rapidly that it can be hard to keep up, and a site that's only a couple years old seems ancient! If your site falls into this category, here are a few options you can consider... Read Now About
Article My Newfangled Story published on October 27, 2009 Hi, I'm Briana and I'm the Newfangled Intern. I've been asked to be a guest blogger and I hope to bring you some interesting topics which in turn will lead to some great discussions. Here is the story of how I got here... Read Now About
Article Short or Long-Form Writing? by Christopher Butler on October 22, 2009 Last week I noted a post by John Hagel called Stupidity and the Internet in my post on the The Post-Screen Web. Hagel covered several topics in that post, one of which was the web's effect upon thinking and whether short-form content makes that effect a negative one. He writes... Read Now About
Article A List of Useful Web Development Blogs published on October 22, 2009 The Internet is a noisy place, with Twitter updates constantly streaming and blogs spewing out second-hand knowledge, making it difficult to find sources that are both credible and consistently good. Here are a few blogs that I follow that keep me informed on what's going on and what's next in Web technology. Read Now About
Webinar The Modern Marketing Website Hosted by Mark O’Brien From SEO, to CMS, to social media, advanced tracking, and lead generation, this webinar is a review of the core components that comprise a successful marketing website today. Access Now About
Article Why Did One Campaign Do Better Than Another? by Christopher Butler on October 20, 2009 Over the past several months, I've tried to keep a closer eye on how our newsletter campaigns are performing to see if I can draw any conclusions as to what makes one more successful than another. What I've decided is that it all depends upon what you mean by "successful..." Read Now About
Article Prospect Experience Design Tracks & Trails—The Eagle Has Landed! published on October 16, 2009 Sarah and I are having a busy Fall! Earlier this week we launched another new site—Tracks & Trails. This was a fun and challenging project for a number of reasons, and today I want to focus on the desgin process and point out some of the cool elements that Justin created. Read Now About
Article The Post-Screen Web by Christopher Butler on October 16, 2009 I just finished reading an insightful post by John Hagel, which he titled Stupidity and the Internet as a response to Nicholas Carr's much-discussed Atlantic piece, Is Google Making Us Stupid? I like the way that Hagel re-frames the discussion based upon form rather than effect. His idea seems to be that "the internet" (I'm going to use "the web" instead) can't be assessed in simple either/or terms of stupifying or edifying, but aught to be considered based upon its currently evolving form... Read Now About
Article Prospect Experience Design What’s Cool About Brahmin.com: Product Search published on October 15, 2009 One site Jason and I were excited to send live recently is brahmin.com, a Massachussetts-based manufacturer of upscale handbags and other leather goods. Since the site's launch in September, we've gotten a number of comments about how good it looks (thanks to Duffy & Shanley, the agency that provided the design) and how well it performs (thanks to Dave, the developer on the project, who made sure that the site's enormous database didn't slow it down). This was a complex project with several cool features; here I want to focus on just one of them, the product search. Read Now About
