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ArticleFinding Your Engagement Style: Listening by Christopher Butler on March 2, 2011Writing is incredibly difficult to sustain Read Now About
ArticleMaking Analytics Work For You by Chris Creech on March 1, 2011Google analytics is a very powerful tool. But it can also seem overwhelming. There are endless reports and metrics to look at and you probably don't have the time in your already busy day to review it all. Luckily, there are a few tricks that will help you keep informed on the proverbial "pulse" of your site, without you having to log in to Google Analytics every day. Read Now About
ArticleEmail MarketingHow to Do More (with Less) with Your Website by Christopher Butler on February 28, 2011Budgets may be tight, but time waits for no website! So, this month, we offer you some truly practical advice: how to do more with your website with less. From improving search functionality to employing some advanced tracking techniques, here are five different low-cost, high impact things you should be doing with your website... Read Now About
ArticleFinding Your Engagement Style: Talking by Christopher Butler on February 23, 2011One of the hardest things about sustaining your content strategy is continually developing good ideas. Writing, believe it or not, is not always the best way to do that. In fact, many good writers naturally engage with ideas in other ways besides writing them down. Over the next four posts, I want to briefly review four different engagement styles and show how each can be a great place to start working through ideas before you start formally writing anything... Read Now About
ArticleHealth Enterprises Goes Live by Justin Kerr on February 14, 2011Last week we launched a new site for Health Enterprises, a global supplier of consumer healthcare products and Newfangled client for over eight years. Read Now About
EventMarketingProfs Online Seminar published on February 10, 2011Mark O'Brien hosted an online seminar on using personas to boost website performance... Read Now About
ArticlePutting You in Control of Your Website’s Social Media Integration by Chris Creech on February 9, 2011Interview with Newfangled developer, Jim Hendrickson, to discuss social media integration and how to give the client control and flexibility in the ever-changing world of social networks. Read Now About
ArticleContent Strategy10 Years | 10 Things by Justin Kerr on February 9, 2011Once a month at Newfangled, we have a Lunch & Learn session in which a member of the team shares a presentation (amidst pizza and soda) on a topic that interests them and relates to their role at the company."10 Years | 10 Things," explains some of the things I've learned since working as a web designer. Read Now About
ArticleIntro to CRM & Web Lead Management by Katie Jamison on January 31, 2011 Despite working on many projects involving complex CRM integrations over the past few years, I've had a tough time understanding the big picture of how these systems work and how their services differ from one another. In late 2010, I made a goal to finally tackle this subject and get a better understanding of the CRM and Lead Marketing Automation landscape. I shared what I learned with the Newfangled team in a recent Lunch & Learn session, but also wanted to share it here for those of you who are similarly bewildered by the web lead management field. Read Now About
ArticleYour Website is Not for You! by Christopher Butler on January 31, 2011Even though creating consumer personas has been a common marketing practice for decades, applying the same principles to website planning tends to be overlooked. But without going through the process of web persona development, your client is much more prone to making guesses or assumptions about who their prospects are. In most cases, their guesses/assumptions will really look more like them than anyone else. Creating web personas, whether they are specific, general, or behavioral, prevents us from mistakenly building websites for ourselves rather than those we want to serve... Read Now About
