Despite all the tremendous benefits using an HTML based, interactive prototype (which we will sing praises for til the end of time), I often find that if we begin with HTML alone, we’re more likely to cling to a certain layout simply due to the time (and pride) put into crafting a complex HTML structure. This is why I begin nearly all template layouts with a number of hand drawn sketches or whiteboard layouts before we even begin with HTML.
In this post, I’ll share an example of how paper prototyping played a critical role in how we approached a redesign for winwithoutpitching.com.