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ArticleTracking Clicks on Your Twitter Links by Jillian Kuhn on September 22, 2009Here's an easy Twitter trick that lets you track any links you post-- giving you basic analytics info to help boost your social media strategy.If you follow the steps below, from DailyBlogTips.com, you can see how many of your followers clicked your link, also known as a "click-through rate." Read Now About
ArticleEmail MarketingGuest Post by Eric Holter: 6 Reasons Why Google’s Improved Flash Indexing Isn’t an “Invitation” by Christopher Butler on September 21, 2009Now that Eric, our former CEO, is off to new heights in his career, I've invited him to author a few guest blog posts. This is the ninth of several that he'll write in the coming months... Last year, Google announced considerable improvements in their indexing of Flash based websites. One of my chief criticisms of many advertising agency websites is their propensity to adopt the Flash platform. One of the biggest problems with Flash has been its incompatibility with search engines. This improvement mitigates this problem–to some degree. After Google announced the new indexing, Brian Ussery performed an in depth analysis of how Google is actually indexing Flash content. Bottom line, there is still a long way to go for a truly search engine friendly Flash site... Read Now About
ArticleContent StrategyGuest Post by Eric Holter: Agency Website Gaffe #2 – The Splash Page by Christopher Butler on September 14, 2009Now that Eric, our former CEO, is off to new heights in his career, I've invited him to contribute a few guest blog posts. This is the seventh of several that he'll share in the coming months... It Read Now About
ArticleProspect Experience DesignCreative Questionnaire: Steven Levesque by Justin Kerr on September 4, 2009 Steven Levesque is an award-winning exhibit and retail designer and fellow RISD alumnus. He graduated in 1990 with a BFA in Industrial Design and is currently the VP of Creative for Bella Group Design Solutions in Coppell, Texas. Read Now About
ArticleUsing Google Analytics? Here’s a tool that I find useful. by Brian Chiou on September 3, 2009I recently started using a plugin for my browser (Mozilla Firefox 3.5), which allows me more control over the data that Google Analytics has collected for me. For more information about what enhancements are granted and where you can add this plugin, click the read more link. Read Now About
ArticleContent StrategyGuest Post by Eric Holter: Agency Website Gaffe #1 – The Browser Re-Size by Christopher Butler on August 31, 2009Now that Eric, our former CEO, is off to new heights in his career, I've invited him to contribute a few guest blog posts. This is the sixth of several that he'll share in the coming months... As an agency consultant I spend a good deal of time visiting agency websites. I haven’t counted precisely, but a large percentage of the agency sites I visit attempt to take over my browser. These sites either launch a new window, or maximize my browser to fill the screen. Before I calmly explain why this is a very bad idea and a poor web strategy I must vent some rage… PLEASE STOP! STOP STOP STOP. YOU ARE NOT INVITED TO REARRANGE MY DESKTOP... Read Now About
ArticleCoping with Complexity by Christopher Butler on August 31, 2009In his book "What Leaders Really Do," John P. Kotter defines management as "coping with complexity," a discipline that emerged as a necessary component of operating large, complex organizations. Just as coping with complexity is needed for managing groups of people and processes, it is also critical to managing a website. Over the past year, we've attempted to focus in on and refine the process of web development and design, beginning with the planning stages and moving all the way through to quality assurance. Time and again, the management techniques stand out as the defining characteristics of a successful process. While many of our clients begin their relationship with us primarily concerned with production issues, it is not long before coping with the complexity of the process becomes the thing they care most about. Read Now About
ArticleGoogle Analytics Individual Qualification by Brian Chiou on August 30, 2009"I am qualified?". Months of using Google Analytics and two weeks of studying "Google Conversion University" and "Google's Help Center", I've passed the Google Analytics Individual Qualification Exam.What does it mean to be qualified though?I'm still struggling to find out that answer as well. However, I now feel justified for taking the time while at work to study Google Analytics material and the time I spent studying while at the comfort of my own home. (Thanks to Newfangled for always advocating personal growth and development even during work hours.)The rest of the blog post will discuss preparation for the exam as well as what to expect before and after the exam. Read Now About
ArticleA Good Presentation on Measuring Social Media ROI by Christopher Butler on August 27, 2009I was pointed to this presentation by the smart guys at dtdigital who posted to Twitter that it was The best "measuring ROI of social media" preso we have seen so far. I agree, it's pretty good. Although, I'm left wondering why the 'big boss' wasn't able to access the data that eventually vindicated his social media team when he decided they needed to be cut... Olivier Blanchard Basics Of Social Media RoiView more presentations from Olivier Blanchard. Read Now About
ArticleProspect Experience DesignGuest Post by Eric Holter: A Critique of Closerlook’s Website by Christopher Butler on August 25, 2009 Now that Eric, our former CEO, is off to new heights in his career, I've invited him to contribute a few guest blog posts. This is the fifth of several that he'll share in the coming months... Chicago agency Closerlook is a relationship marketing firm specializing in healthcare (pharmaceutical, health insurance, and health information technology). They have an excellent agency website that builds upon tight positioning with a significant content strategy. So let’s break it down... Read Now About
