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EventRecourses 7th Annual New Business Summit published on January 15, 2010How agencies can use their website as a lead generation tool... Read Now About
ArticleWe Are Already Living in a Virtual World of Our Own Making by Christopher Butler on January 13, 2010 The stark contrast between technology and nature in this image makes clear the absurdity in reading the latest tech-gadget magazine on your tablet while standing amidst real, natural beauty. Whether our dreams for such a device (whether from Apple or the like) come true this year, we already do this, don't we? We already "augment" our experience of everyday life with our constant online activities, which, once called "virtual," are now quite actual... Read Now About
ArticlePrototyping the Marriott published on January 13, 2010How Courtyard by Marriott used two of our favorite things--prototyping and positioning--in a successful redesign of their lobbies. Read Now About
ArticleHow We Redesigned Newfangled.com by Christopher Butler on January 12, 2010 What a thrill--the latest version of Newfangled.com went live this morning! After six months in development, I'm so pleased with the results. The success of this redesign really comes as a result of one simple decision--to follow, for the first time, the same process we use for every one of our client projects. Our process enables the success of many new projects ever year by diligently pacing the client through every step, from planning to go live. Why not give ourselves the same value. So, starting with the budget and scope planning that happens in every sales negotiation, we treated ourselves just like a client. Once we determined our budget, we handed the project over to Katie and Brian to manage. They, along with Justin and Dave, showed us first-hand how valuable our process and people really are... Read Now About
ArticleContent StrategyTen Questions to Ask Before You Start a New Web Project by Christopher Butler on December 31, 2009Building a new website is a big deal. It takes a lot of time and effort from many people. If you were expecting to simply place an order and be notified when your site is done, you should be prepared for disappointment. That is how basic templates are delivered, not how great websites are built... Read Now About
ArticleProspect Experience DesignThe New My.Newfangled.Com by Jillian Kuhn on December 22, 2009 Two weeks ago, after much planning but with little fanfare, we rolled out the new My.Newfangled.Com! We previewed the new My.Newfangled.Com and explored how it fits into our overall website management strategy in our Coping with Complexity newsletter - but here's a real behind-the-scenes tour, now that the upgrade is live.My.Newfangled.Com is a special portal that consolidates our clients' information in one place, under one login. The "new and improved" site offers immediate access to the prototype, design profile and layouts, staging site, live site, and Google Analytics through tabs at the top of the page... Read Now About
ArticleReading Highlights from 2009 by Christopher Butler on December 22, 2009 Today is the last day I'll be in the Newfangled office in 2009. What a year it's been! Over the last week, I've had numerous opportunities to reflect upon the year with Mark and other coworkers, which has been a very enlightening and edifying experience; we've all certainly learned a lot. Then, this morning I saw Michael Surtee's interview with Inaki Escudero, who read 52 books in 2009 (one per week). Though I read quite a bit, I honestly can't imagine reading that much. In responding to the interview, I was able to look over and count the list of books I read this year, which totaled 32--much more than I thought. I'll reserve final judgement as to whether I can add another twenty this coming year for sometime later, but at this point I'm doubtful.But in reviewing my list, I realized that I had read a few really great things this year. Here are seven books that really impacted how I think and work this year... Read Now About
ArticleMy Love-Hate Relationship with Email published on December 10, 2009Chris passed along an article this morning called 10 Proposals for Fixing the E-Mail Glut" by Nick Bilton and it made me think about the issues I have with email in the workplace.For me, email is like what Winston Churchill said about democracy, "democracy is the worst form of government except all those other forms that have been tried from time to time." Email, for me, is the worst form of communication, except for all the others... Read Now About
ArticleThe Right Fit by Mark O’Brien on December 8, 2009I thought I was just fine at cooking scrambled eggs--until I had to make them for Julia Child on her 86th birthday.The restaurant I managed the kitchen for wasn't open for breakfast. But when Mrs. Child decided that she'd like to have breakfast with twenty or so of her closest friends at our place, well, we opened for breakfast. Cooking for The Queen was an honor, a lifelong memory, and a great opportunity to learn how to make perfect scrambled eggs (medium-low heat, be sparing and gentle in your interactions with the eggs, and leave them more than a little runny).Somewhere between making those eggs and speaking with Wolfgang Puck about the grilled pizza I had just made for him, I came to two realizations: One, I had made it! I was cooking at the best place for the best customers--and not just cooking, but actually managing the entire kitchen. Two, if this is what "making it" feels like, life isn't quite what I had hoped it would be. Read Now About
ArticleSelf-Editing for the Nonprofessional Writer by Sarah Dooley on December 4, 2009Recently, in a post about editing professional writing, I broke down the revision process into 3 general stages, which I'll repeat in this post. Here, following those same three revision stages, I want to give a few concrete tips for people who are editing their own writing. Not all of these methods will fit everybody's style, but these are some of the ones I like. Read Now About
