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ArticleThe Two Things about Website Measurement by Christopher Butler on June 14, 2011Last month, I keyboard-mashed a quick brain-dump of things I wish I could tell everyone about analytics, which was pretty much a reaction to a couple of troubling trends I've noticed within the realm of website measurement. First and foremost, troubling-trend #1 is the notion that data are meaningful in and of themselves. No. Wrong. I'll get to that in a moment. Troubling-trend #2 is the generally quantitative focus that really should be qualitative. That's why I wanted to start out with quoting Joshua Yaffa's piece on Edward Tufte Read Now About
ArticleThe Two Things and Content Strategy: Why Reducing Your Knowledge Will Help You Expand Upon It by Christopher Butler on June 13, 2011I gathered our client services team and listed out the various disciplines involved in the web development process Read Now About
ArticleResource Roundup: Things Agencies Should Know About by Christopher Butler on June 10, 2011This week, I'm sharing a few things: A great piece on web tracking and privacy, thoughts on the future of innovation on the web, several posts from frog's DesignMind, and a video on design leadership... Read Now About
ArticleHow Our Website Integrates With Salesforce by Lindsey Barlow on June 2, 2011One of the main goals of our Salesforce implementation is to provide an accurate picture of each person who has interacted with us in some way. This is achieved in part through our database of leads, which is integrated with our website. Each time someone responds to a call to action on our site Read Now About
ArticleHow Are You Connecting? by Christopher Butler on May 31, 2011Tim Leberecht wrote a challenging piece this week for Frog Design's Design Mind blog about what he calls Smart Brands in the Connected Age. He puts out a good question about what "connectedness" and "smart" mean for how brands interact Read Now About
ArticleResource Roundup: Things Agencies Should Know About by Christopher Butler on May 27, 2011The last two weeks have seen a ton of content cross my screen. I'll sifted through it to bring you some of the things I've found to be most important, which include articles covering planning, declining client work, the cloud and design, eBooks, mobile stuff, libraries, and even robots... Read Now About
ArticleSimple Usability Tests: Reviewing the Testing Process and Lessons Learned from the Trenches by Lauren Clarke on May 26, 2011Last week at Newfangled we ordered a few pizzas and gathered ’round our conference table for our monthly lunch and... Read Now About
ArticleFinding Time and Inspiration For Your Content Strategy by Chris Creech on May 25, 2011This past week, our project management team all got together and discussed our blog. We talked about strategies to approach the two main roadblocks that keep us (and our clients) from blogging regularly - lack of time and inspiration. Here are the ideas that we came up with that we hope will help generate excitement about content strategy in our own office... Read Now About
ArticleWhat kinds of content should I be creating for my website? by Christopher Butler on May 24, 2011Huge question! But to start out, I'd recommend thinking of content in this way: A website has one basic, practical function: to support and hold content. In turn, the content the website holds should do three key things: (1) Attract visitors to your site, (2) Inform them about how you can help them, and (3) Engage them in order to gain their attention and information. Ultimately, content needs to have three corresponding properties in order to satisfy each of these three requirements... Read Now About
ArticleThe Future of Mobile (is the Web) by Christopher Butler on May 24, 2011How do mobile devices work and what role do they play in our culture? Does the best mobile strategy focus on apps or the web or both? Chris Butler attempts to answer these and other questions in this article, which advocates taking a mobile strategy based upon web content and adaptive design rather than getting sidetracked by the apps marketplace... Read Now About
