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ArticleProspect Experience DesignWhat’s Cool About Brahmin.com: Product Search by Sarah Dooley on October 15, 2009One site Jason and I were excited to send live recently is brahmin.com, a Massachussetts-based manufacturer of upscale handbags and other leather goods. Since the site's launch in September, we've gotten a number of comments about how good it looks (thanks to Duffy & Shanley, the agency that provided the design) and how well it performs (thanks to Dave, the developer on the project, who made sure that the site's enormous database didn't slow it down). This was a complex project with several cool features; here I want to focus on just one of them, the product search. Read Now About
ArticleWebsite Performance: You Have a New Site – Now What? by Mark O’Brien on October 14, 2009 There is a smarter way to manage your web site day to day, and year to year. How much work did you put in to the last rebuild of your website? I bet you spent months putting your site redesign above all other priorities. If not, chances are good the site isn't live yet. What happens after that site that you worked so hard on finally does go live? We've been building sites for fourteen years, and we know exactly what you do after a site goes live. Read Now About
ArticleKey Metrics by Christopher Butler on October 2, 2009 A client recently asked me what I thought the key 3-5 metrics are that he should be focusing his Google Analytics reviews on. The following post was essentially the answer I gave him. I think that the most important metrics to track on a routine basis would vary depending upon the type of business, but for B2B service companies like ours and most of our clients, I'd list them as:(1) Referrers, (2) Top Content, and (3) Bounce Rate... Read Now About
ArticleGoing live, servers and DNS for a Newfangled Site by Steve Grothmann on October 2, 2009 This post is meant to primarily be a resource for our agencies and clients, to clarify our server setup and all that going live with Newfangled requires, but since taking sites live involves the often confusing world of DNS, I hope that my attempt to simplify our process might help anybody... Read Now About
ArticleProfessional Writing for the Unprofessional Writer by Christopher Butler on October 2, 2009 I was honored to be asked to share my (limited) writing experience with a class of undergraduates at Boston College. The image to the left is one of the slides from my presentation. The neat thing about this engagement was that it was all done online. I was asked to record a short lecture and deliver an mp3 that could be played for the class. I decided to take it a step further and put together a SlideCast so that I could make some fancy pictures, too... Read Now About
ArticleProspect Experience DesignCreating the New CDISC.org by Jillian Kuhn on October 1, 2009 The Newfangled team has been pretty busy this week... We just launched another brand new website: www.cdisc.org! This site, for CDISC (Clinical Data Interchange Standards Consortium), is the first that I've seen through from conception to launch, so I'm personally really excited about it! Plus, this was such an enjoyable project to work on! From productive prototyping meetings and gorgeous design to a flawless whitescreen and thorough content entry– everything went so smoothly... Read Now About
ArticleProspect Experience DesignCorporate Technologies Site Launch by Jillian Kuhn on September 30, 2009We're proud to welcome cptech.com to the Newfangled family.Corporate Technologies came to us for a complete redesign and reorganization of their website.Clearly, the most striking difference between the old and new sites is Justin's sleek design. Take a look at a side-by-side comparison of the new site design... Read Now About
ArticleContent StrategyDoing More with Less by Christopher Butler on September 30, 2009The epitaph on Buckminster Fuller's tombstone reads, "CALL ME TRIMTAB." In life, he used the trim tab, a very small attachment to a boat's rudder that controls its speed and direction, as a metaphor for his own life, which he saw as an experiment to make the greatest impact on the world that he could using the least amount of resources. What a wonderful idea! While he went on to invent many entirely new techniques and structures, I'd venture to guess that Bucky would have preferred to see if a small adjustment could be made to an existing process or device in order to increase its effectiveness and value before going back to the drawing board. Read Now About
ArticleGuest Post by Eric Holter: Agency Website Gaffe #3 – Flash by Christopher Butler on September 29, 2009Now that Eric, our former CEO, is off to new heights in his career, I've invited him to contribute a few guest blog posts. This is the ninth of several that he'll share in the coming months... This may be the most controversial of my series on advertising agency website gaffes. I’ve been advising agencies to avoid Flash as their website platform for…, well, ever since Flash existed. Let me make it clear from the outset that I’m not against Flash. It’s a great tool that, when used properly, can have a positive impact on website design and functionality. I am, however, against Flash as the primary platform in almost every case (exceptions would include certain website applications, web-based games, and some entertainment-oriented websites)... Read Now About
ArticleProspect Experience DesignPost Office Delivers the End of Web 2.0 by Justin Kerr on September 25, 2009Remember the large fonts, shiny surfaces and lickable buttons from a few years ago? Although there was some confusion about what exactly Web 2.0 was (a movement? a structure? a style?), there were definitely design elements that were emulated, copied and recycled.The United States Postal Service has never been known for cutting-edge anything, but their take on Web 2.0 style heralds the tail end of this trend. Icons that cast a shadow as well as a reflection? Really, USPS? Read Now About
