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ArticleWeek 741 by Christopher Butler on February 8, 2010 I've been observing several companies and people whom I respect keeping a weekly log of what they're up to--a phenomenon now called "Weeknotes"--for a while now and, after realizing how valuable the practice could be in giving me a real sense of perspective over time, decided to jump on the bandwagon. To my estimation, Newfangled, which was founded by Eric Holter in November of 1995, has existed for 741 weeks. So, my Weeknotes will begin with Week 741... Read Now About
ArticleA Perspective of Ownership by Mark O’Brien on February 5, 2010Recently I have come to realize that the owner of Newfangled isn't who I thought it was. Newfangled is a palpable life form that exists outside of and because of all of us--the employees, the clients, the general publics' understanding of who we are. Read Now About
ArticleProspect Experience DesignTypekit: Web Typography Frontier by Justin Kerr on January 29, 2010Last month I stated my new year's wish was a better selection of fonts for web design — and it looks like that may be closer to coming true. Read Now About
ArticleProspect Experience DesignHow a Website is Built, Part 1 by Christopher Butler on January 29, 2010I've read plenty of interesting analogies used to explain what building a website is like. I've even written a few myself. From various points of view, a website could be compared to a car, a house, a cellphone, a movie, or all kinds of other things. I've even heard a website compared to a clown (don't ask). Most of the time, these analogies are striving to find the most effective way of emphasizing the time, cost, complexity or purposes of a website project. Rather than construct yet another metaphor around that point, I'm just going to come right out and say it: Building a website is a complex task that takes a lot of time and costs a lot of money. But that's not the really interesting part, is it? Read Now About
WebinarUsing Personas to Build Better Websites by Mark O’Brien on January 20, 2010This webinar will explain what user personas are and how to use them to build sites with more effective content and lead conversion paths. Access Now About
ArticleWe Imagine Technology for a Distant Future…But Want it Now by Christopher Butler on January 20, 2010 It's pretty clear that the creators of Star Trek anticipated the tablet computer. The tablet of their future was referred to generically as the personal access display device, or PADD, and was interchangeable to the extreme. Some scenes even depicted starfleet officers delivering each other orders by simply handing one PADD to the other. Perhaps this had something to do with the elimination of currency in the future. No currency, no brands. Anyway... Read Now About
ArticleProspect Experience DesignThe Identity Archives Project by Justin Kerr on January 20, 2010 The Identlty Archives Project is the most complete online keyword-searchable database of logos and brand identity designs from around the world. It is a free and open resource, built upon the contributions of graphic designers and brand identity specialists. Read Now About
ArticleCreativity and Efficiency in Web Writing by Sarah Dooley on January 19, 2010 Two models of writing: one based on efficiency and utility, one based on metaphor and narrative. Is there room for both in web content? Read Now About
ArticleThree Ways to Use Google Analytics to Improve Usability by Katie Jamison on January 19, 2010 In an ideal world, we'd have the time, budget, and skill to lead formal usability testing, but that's not a reality for nearly any of us. Lucky for us, we have Google Analytics. Think of it as the all seeing eye that peers over the shoulder of every visitor on your site (creepy right? well, sort of). In this blog post, I'll review how you can leverage your analytics data to form a better understanding of how users behave on your site, what's working, and what's gotta go. Read Now About
EventRecourses 7th Annual New Business Summit published on January 15, 2010How agencies can use their website as a lead generation tool... Read Now About
