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Tracking offline marketing efforts that bring traffic to your website

Have you ever been to a conference where various businesses purchase booth space to promote their respective businesses?  On or around the booth you will notice several things :

-company logo front and center

-company product (if applicable)

company paraphernalia (keychains, mugs, lanyards, etc.)

-a happy employee who is eager to greet you

This post will discuss how we can leverage Google Analytics and the Newfangled tracking system to help show that the marketing dollars spent on the paraphernalia was well-spent.

Once you know how to track the above, you can learn how to track your tweets, links in blog comments and just about anything you can think of that brings traffic into your website.

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