Deep Knowledge Prospect Experience Design: A Marketer’s Guide Prospect Experience Design A Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
Deep Knowledge Email Marketing Strategy: A How to Guide for Expert Firms Email Marketing Strategy A How to Guide for Expert Firms Begin Your Education on A Guide To Outbound Marketing
Deep Knowledge How to Create a Content Strategy: Everything We Know About Content Marketing How to Create a Content Strategy Everything We Know About Content Marketing Begin Your Education on How to Create a Content Strategy
Article Email Marketing Sample Automated Marketing Programs – part 1 published on October 28, 2013 A great automated program for those just starting out with marketing automation is one that sends a series of emails to new clients/customers, helping answer common questions and giving them the opportunity to provide feedback via a survey or testimonial. Read Now About
Article “Months Would Be Nice” by Christopher Butler on October 28, 2013 “Months would be nice.” That’s what Andrew Slavitt replied when asked how much time would have been necessary to properly test the Affordable Care Act website before launching it earlier this month. As it turned out, they were only given two weeks... Read Now About
Article Prospect Experience Design You, the Other Kind of Business Leader by Christopher Butler on October 20, 2013 This past Saturday I had the honor of closing out this year's Entrepreneur Mindshare at my alma mater, the Rhode Island School of Design. It was a true pleasure to be a part of this event, which included brilliant minds, lots of ideas, and some beautiful enthusiasm. To be honest, I was a bit apprehensive of my involvement, because I've never really thought of myself as an entrepreneur. But as I've explored the idea, I have come to realize that entrepreneurship isn't just about ownership — of ideas, of companies, or anything else, for that matter — but about enacting change. When it comes down to it, entrepreneurs want to enact change and have an impact, which is something that can be done by starting something completely new, or by revitalizing something that already exists. My experience has certainly been in the latter. Here are my thoughts on that... Read Now About
Event RISD Entrepreneur Mindshare published on October 19, 2013 Chris Butler presented on "You, the Other Kind of Business Leader"... Read Now About
Article Prospect Experience Design Clean Up on Aisle 7 published on October 15, 2013 With iOS 7, Apple introduced a lot of usability missteps in favor of visual design. They cleaned the interface up, rather than organized it carefully. Don't fall into that trap! Here's how to focus on the usability issues that get forgotten during the design process. Read Now About
Article A Philosophy of Failure by Justin Kerr on October 14, 2013 I volunteer for a non-profit organization that is attempting to turn a philosophy of work and learning into a catch phrase: "Do it. Try it. Fix it." This is the mantra heard frequently in conversations among leadership and staff, specifically when organizing and executing a new initiative. And it's starting to bother me. Read Now About
Article Prospect Experience Design Don’t Make Me Search by Christopher Butler on October 11, 2013 We've misunderstood search for a long time. That's what Chris Butler thinks is holding us back right now. In this month's article, he makes a compelling argument for designing systems that support better outbound marketing programs, rather than ones that are solely reliant upon inbound strategies… Read Now About
Article Content Strategy Ideas by Christopher Butler on October 8, 2013 Have you ever stopped to consider the value of an idea? Maybe you haven't — at least not specifically — but I bet you have a sense for that value, and I bet that sense is inflated. Or, in other words, your ideas are probably not as valuable as you think they are. They're certainly not as unique... Read Now About
Article Email Marketing Increasing Email Deliverability published on October 1, 2013 If you are spending the time and resources to invest in marketing automation and email marketing, then you should make sure that you are taking all of the proper steps to achieve high email deliverability. What follows is a list of the various items that affect deliverability and what you can do to increase the percentage of your email messages that make it into your contact's inboxes. Read Now About
Article “I Don’t Know” by Christopher Butler on September 23, 2013 One of the greatest gifts of maturity is learning how to say I Don't Know. Contrary to our expectations, the frequency with which we find ourselves saying these words increases as we age. But as we age we learn more things! you say. Yes. Sort of. But one of the "things" we learn is just how little we know about other things. We discover the tips of many icebergs, but time forces us to only plumb the depths of some. And that's another truth that keeps us saying I Don't Know — specialization. The time we spend developing deep knowledge in one area is time we don't spend developing deep knowledge in another. So as we age, we exchange saying I Don't Know less about one subject for saying it a whole lot more about everything else. The more you know, the less you know... Read Now About