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ArticleShould I create a mobile version of my website or an app? by Christopher Butler on May 23, 2011The answer really depends upon your intent in using either platform. As far as intent goes, there are two basic categories: either you want to market a product or a service, or you want to deliver a product or a service. I'll explain the nuances between the two in a moment, but, at the risk of oversimplifying this, if your intent is to market a product or service, I think optimizing your site for mobile users is the way to go. But if you want to deliver a product or service, then an app might suit your needs best... Read Now About
ArticleProspect Experience DesignUsing the Prototype as a Guide for Content Entry by Steve Grothmann on May 19, 2011Using the prototype as a guide for content entry can help minimize disconnects between prototypes and real pages, expectations and results. Here are some familiar disconnects between prototypes and real pages that we should watch out for... Read Now About
ArticleThings I Wish I Could Tell Everyone About Analytics by Christopher Butler on May 17, 2011Data is sexy, but data is dumb! I've noticed two recurring problems with website measurement. The first is easier to deal with than the second, and it's that data is seductive (and yes, I realize that data is plural but I just don't want to say "data are sexy" because I mean data as a concept not as a particular set). Because we have so many tools with which to collect data about our websites, our purchases, our tools, our bodies, ourselves, we are left with the problem of making sense of it all... Read Now About
ArticleProspect Experience DesignThe Folly of the Flock by Christopher Butler on May 17, 2011 My first Interaction column for Print Magazine is now out in the June issue! After a long search Read Now About
ArticleProspect Experience DesignFocusing on Design by Justin Kerr on May 13, 2011A typical website can be in development from four to six months, with design easily accounting for a third of that time. Here are a few tips for helping your client stay focused during the design phase and keep the project moving along. Read Now About
ArticleResource Roundup: Things Agencies Should Know About by Christopher Butler on May 13, 2011A seemingly random collection of digital nerdery including the best web storytelling I've ever seen, a personal plug, some good thinking on the psychology of selling and decision-making, and using data to figure out when to send marketing emails, among other things... Read Now About
ArticleProspect Experience DesignAre Clever Navigation Names Worth the Confusion? by Katie Jamison on May 12, 2011You're finally ready to redesign the ball and chain site you've been anchored to for years. You want to feel inspired and take some chances. You don't want to look anything like your competitors and most importantly, you want your site to feel like you. Read Now About
ArticleIf You Really Want to Write, You Have to Write Every Day by Christopher Butler on May 12, 2011 Read Now About
ArticleSecurity and Shopper-Focused Technology by Christopher Butler on May 11, 2011I just saw a post from the NYTimes Bits blog about R&D Visa has been doing to create a "universal digital wallet." It's an interesting concept, for sure, but one that I think presents more questions about the technology and user experience than it answers (so far)... Read Now About
ArticleProspect Experience DesignAre Your Designs Attention-Friendly? by Christopher Butler on May 10, 2011We partner with so many great, talented agencies that we don't have to say much about design. That's a relief to me, because even though I have plenty of opinions on design, I find it harder to defend them than opinions on other things (and oh yes, I have plenty of those, too) related to what we do. But even though some aspects of design Read Now About
