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Article “Invisible” Wisdom, Part 1 by Chris Creech on June 21, 2010 Training at Newfangled involves some required reading, so during my first week Chris handed me some books, one of which was Harry Beckwith's Selling the Invisible. I have to admit, I was fairly skeptical. The book was published in March, 1997—over 13 years ago. At that time, I had just celebrated my 9th birthday, and the internet was even younger. How could this book possibly relate to my work as an assistant project manager for a cutting-edge web development company in 2010? Read Now About
Article “Invisible” Wisdom, Part 2 by Chris Creech on June 21, 2010 In my continued highlight of Harry Beckwith's Selling the invisible, I will focus on two aspects of marketing that apply perfectly to anyone in a technology or service industry. Read Now About
Article I Am The Average User by Lauren Clarke on June 16, 2010 I like to think of myself as above average. I graduated magna cum laude from college, was always on the... Read Now About
Article What is your page’s real bounce rate situation? by Sarah Dooley on June 15, 2010 So you know you want your site to have a low bounce rate. And it's easy enough to see what the sitewide average is Read Now About
Article At 10 Years, a Thanksgiving by Mark O’Brien on June 15, 2010 I had as hard a time falling asleep last night as I did on June 14, 2000, which was the night before my first day at Newfangled. I'm not sure why I couldn't fall asleep last night, I even went to bed early in preparation for my big day. Today wasn't any different from any other day, though: I had a few meetings, followed up on some leads, made a bunch of new business calls, and had some great conversations with various Newfangleders. Nevertheless, the significance of this day has been unavoidable to me. Read Now About
Article Prospect Experience Design Newfangled Mobile Suite FAQs by Katie Jamison on June 9, 2010 It's been a very busy month since the launch of our new mobile suite. We've been having lots of conversations with clients about it, and now after a dozen or so web meetings under our belt, we've got a good sense of the FAQs our clients will have. Here's an overview of all these questions for anyone else out there curious about our mobile suite. Read Now About
Article Content Strategy Our Mobile Architecture Explained by Dave Mello on June 9, 2010 When we recently rolled out our Mobile Suite offering, we saw the culmination of months of work building a solid and customizable set of tools. The trickiest, in some ways, was the addition of a mobile framework to our existing CMS. We had some clear goals and requirements defined from the onset, and the end result provides us with an elegant mix of new and existing development practices. Here's an overview of what we did... Read Now About
Event HOW Design Live 2010 published on June 6, 2010 Mark O'Brien presented a session on transitioning from design for print to design for the web... Read Now About
Article I’m Trying to Find Ways to Enable Concentration by Christopher Butler on June 2, 2010 I want to string together a couple of things I've been thinking about lately as far as web reading and web content formatting is concerned. Are links within the text and pagination of longer articles helpful things or distractions that keep us from concetrating well on what we're reading? Read Now About
Article Measuring What Really Matters by Christopher Butler on May 31, 2010 Measurement means all kinds of things to different people. But measuring user engagement with a website's content is what really matters. This month, we go back to the basics, looking at the fundamental metrics of visits, referrers, bounce rate and conversions, in order to advance forward to a new level of measurement understanding... Read Now About
