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ArticleResource Roundup for April 14, 2011 by Christopher Butler on April 14, 2011Here's something new for a change: I'd like to try putting out a regular list of things you should read/watch/hear that relate to what we're all doing these days on the web. To start, here are a few from the past couple of weeks... Read Now About
WebinarPlanning the Agency Website by Mark O’Brien on April 13, 2011Too often web projects are rushed into, and the implementation work is started without giving proper attention to the strategy and purpose behind the marketing objectives of the site. This webinar will take you through our 9-step process for planning marketing websites, with a specific focus on the ad agency website. Access Now About
ArticleProspect Experience DesignHow To Prepare Photoshop Files for Production by Justin Kerr on April 13, 2011A few years ago I wrote a series of posts entitled "Design Guidelines for Agencies" in which I covered topics such as how to calibrate your equipment for web design and preparing design files. I've updated the fourth installment of that series in a short video which deals with how to prepare Photoshop files for website production. Read Now About
ArticleCall your clients by Katie Jamison on April 12, 2011 The best piece of advice I ever received about repairing a troubled relationship came from my brother, a man of few words who calls things like they are. As I analyzed and plotted my strategy to conquer the situation like a game of Risk, he stopped me cold in my tracks and said, "Katie, it's not that complicated. Just call them once a week." I had never considered that the solution to such a complicated problem could be that simple... Read Now About
ArticleContent StrategyDelivering a mobile experience by Dave Mello on April 6, 2011About a week ago Chris Butler and I were invited to speak about the mobile web at UNC's Wilson Library. Chris shared some thoughts about the state (both current and future) of mobile technology. I followed up with some technical considerations. The first topic I discussed, which I'll cover in this post, was how to deliver the alternate experience. I examined two approaches. Read Now About
ArticleAmerican Forest Foundation Site Goes Live by Chris Creech on April 4, 2011This week, Newfangled sent the first of three sites for the American Forest Foundation live. The site was built in partnership with Bates Creative Group, who created the design. In the coming months, Newfangled will also be building two other sites for AFF, Project Learning Tree and the American Tree Farm System. Read Now About
ArticleProspect Experience DesignPrototyping for Designers by Christopher Butler on March 31, 2011What, exactly, is the role of design in prototyping? Once a prototype is approved, which aspects of it should designers take literally and which are more flexible? In this month's newsletter, I'll answer these questions and many more in an effort to clarify the relationship between website prototyping and visual design... Read Now About
ArticleProspect Experience DesignInterview with Eric Holter on Website Prototyping by Christopher Butler on March 29, 2011Waaaaay back in 2001, Eric Holter, the founder of Newfangled, discovered a radical new approach to planning websites. Instead relying upon sitemaps and wireframes to communicate the website experience, he figured an interactive version might do the trick. It actually worked so well that he wrote a book about it describing the revolutionary effect it had on Newfangled's process. Because this month's newsletter is all about prototyping, I decided to sit down with Eric and hear the story of how it all got started ten years ago... Read Now About
ArticleWeek 800 by Christopher Butler on March 25, 2011Somehow the roundness of a number seems to increase its significance. So, wow, 800 weeks! This picture was actually taken during week 798 Read Now About
ArticleFor the Love of Agencies by Mark O’Brien on March 24, 2011 Each year, we refine our positioning and commit more and more to working with small agencies, and my schedule for the past three months has really put my interest in that commitment to the test. So, after doing all I could to overdose on small agencies over the past 90 days I'm very happy to report that I love working with small agencies more than ever! Read Now About
