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Article If You Really Want to Write, You Have to Write Every Day by Christopher Butler on May 12, 2011 Read Now About
Article Security and Shopper-Focused Technology by Christopher Butler on May 11, 2011 I just saw a post from the NYTimes Bits blog about R&D Visa has been doing to create a "universal digital wallet." It's an interesting concept, for sure, but one that I think presents more questions about the technology and user experience than it answers (so far)... Read Now About
Article Prospect Experience Design Are Your Designs Attention-Friendly? by Christopher Butler on May 10, 2011 We partner with so many great, talented agencies that we don't have to say much about design. That's a relief to me, because even though I have plenty of opinions on design, I find it harder to defend them than opinions on other things (and oh yes, I have plenty of those, too) related to what we do. But even though some aspects of design Read Now About
Article Custom Reporting in Google Analytics by Chris Creech on May 3, 2011 The custom reports tool in Google Analytics may very well be the most powerful and most underused piece of functionality that the free service offers. It is definitely the most flexible. I have put together a simple 4-step guide on how to get started using this often intimidating tool. Read Now About
Article Resource Roundup for April 29, 2011 by Christopher Butler on April 29, 2011 Last week, there were a bunch of articles on tracking and privacy being passed around. I'm glad to see this topic gaining interest and remaining in the zeitgeist. That and more in this round-up... Read Now About
Article Three Tips for Simple Usability Tests by Lauren Clarke on April 27, 2011 Thinking about performing usability tests on your website is probably extremely overwhelming. I mean, I was slightly overwhelmed when Chris... Read Now About
Article Prospect Experience Design Steps for Top Content page review by Steve Grothmann on April 21, 2011 Recently I've found a useful new approach to TMS site-review calls with clients: rather than looking a certain areas of interest across the site (for instance, let's say, a sitewide meta title review), we evaluate one key page for certain criteria... Read Now About
Article Resource Roundup for April 14, 2011 by Christopher Butler on April 14, 2011 Here's something new for a change: I'd like to try putting out a regular list of things you should read/watch/hear that relate to what we're all doing these days on the web. To start, here are a few from the past couple of weeks... Read Now About
Webinar Planning the Agency Website by Mark O’Brien on April 13, 2011 Too often web projects are rushed into, and the implementation work is started without giving proper attention to the strategy and purpose behind the marketing objectives of the site. This webinar will take you through our 9-step process for planning marketing websites, with a specific focus on the ad agency website. Access Now About
Article Prospect Experience Design How To Prepare Photoshop Files for Production by Justin Kerr on April 13, 2011 A few years ago I wrote a series of posts entitled "Design Guidelines for Agencies" in which I covered topics such as how to calibrate your equipment for web design and preparing design files. I've updated the fourth installment of that series in a short video which deals with how to prepare Photoshop files for website production. Read Now About
