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ArticleProspect Experience DesignHow the Right Design Will Turn Researchers Into Buyers by Christopher Butler on August 22, 2016If you are reading this, then you are likely already convinced that sharing your expertise in the form of unique, indexable content should be a core component of your digital marketing strategy. You probably have a robust content profile — or a plan to build one — that includes blogs, white papers, and webinars, and maybe even podcasts and books. But, your "content profile" actually includes more than that. It also includes all the other content your website contains, especially the material I tend to refer to as "positioning content..." Read Now About
ArticleContent StrategyWe have a podcast! by Christopher Butler on August 18, 2016This month, we debuted our brand-new podcast, Agency Marketing Matters! We’ve been recording episodes for a while now, and will... Read Now About
ArticleProspect Experience DesignPartnering with Justin Kerr Design by Christopher Butler on August 16, 2016Last spring, we said goodbye to our longtime Creative Director, Justin Kerr, and wished him all the very best as... Read Now About
ArticleProspect Experience DesignFour Tips for Designing Functional Forms by Chris Creech on August 10, 2016Good form design is as much about function as it is design. While forms are not often the prettiest part of your site, they are critical to its success. Thus, following these four best practices when designing your forms will help you capture more leads through your website. Read Now About
ArticleProspect Experience DesignWhy Your Marketing is Not a Creative Opportunity by Christopher Butler on June 20, 2016You want to be creative. But your website is not the place to do it. I know, that runs counter... Read Now About
ArticleProspect Experience DesignHow Sketch is Making Photoshop Better by Justin Kerr on December 3, 2015If you’re still holding out on subscribing to Adobe’s Creative Cloud service because you don’t want to give up your... Read Now About
ArticleProspect Experience DesignMy Latest Lesson in Responsive Design by Justin Kerr on July 31, 2015It’s easy to get stuck in a rut. Plodding through the same process you’ve used dozens (or hundreds) of times... Read Now About
ArticleProspect Experience DesignWe Always Start Now… by Christopher Butler on May 26, 2015I wrote the Interaction column for the Spring, 2015 issue of PRINT magazine, which was a true honor because this... Read Now About
ArticleProspect Experience DesignA Closer Look at the Visual Inventory, Part 2 by Justin Kerr on April 28, 2015In my last post, I introduced one of Newfangled’s design deliverables, the Visual Inventory, a catalyst for conversation about the client’s... Read Now About
ArticleProspect Experience DesignA Closer Look at the Visual Inventory by Justin Kerr on March 25, 2015About six months ago, we here at Newfangled began to change our visual design process to include two new deliverables,... Read Now About
