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Article Prospect Experience Design The Four Things the Best Agency Home Pages Do by Christopher Butler on August 23, 2016 For some users, their experience getting to know your firm and understand what you do will begin on your home page. For most, it will begin on a lower-level page that they discover through a search engine or were referred to by a friend on social media. But if the content they discover on your site matches their search intent, the data show that they will either follow links to related content or follow what I refer to as a common orientation pattern, which is to return to the home page to better understand the source of the content they've just read... Read Now About
Article Prospect Experience Design How the Right Design Will Turn Researchers Into Buyers by Christopher Butler on August 22, 2016 If you are reading this, then you are likely already convinced that sharing your expertise in the form of unique, indexable content should be a core component of your digital marketing strategy. You probably have a robust content profile — or a plan to build one — that includes blogs, white papers, and webinars, and maybe even podcasts and books. But, your "content profile" actually includes more than that. It also includes all the other content your website contains, especially the material I tend to refer to as "positioning content..." Read Now About
Article Content Strategy We have a podcast! by Christopher Butler on August 18, 2016 This month, we debuted our brand-new podcast, Agency Marketing Matters! We’ve been recording episodes for a while now, and will... Read Now About
Article Prospect Experience Design Partnering with Justin Kerr Design by Christopher Butler on August 16, 2016 Last spring, we said goodbye to our longtime Creative Director, Justin Kerr, and wished him all the very best as... Read Now About
Article Prospect Experience Design Four Tips for Designing Functional Forms by Chris Creech on August 10, 2016 Good form design is as much about function as it is design. While forms are not often the prettiest part of your site, they are critical to its success. Thus, following these four best practices when designing your forms will help you capture more leads through your website. Read Now About
Article Prospect Experience Design Why Your Marketing is Not a Creative Opportunity by Christopher Butler on June 20, 2016 You want to be creative. But your website is not the place to do it. I know, that runs counter... Read Now About
Article Prospect Experience Design How Sketch is Making Photoshop Better by Justin Kerr on December 3, 2015 If you’re still holding out on subscribing to Adobe’s Creative Cloud service because you don’t want to give up your... Read Now About
Article Prospect Experience Design My Latest Lesson in Responsive Design by Justin Kerr on July 31, 2015 It’s easy to get stuck in a rut. Plodding through the same process you’ve used dozens (or hundreds) of times... Read Now About
Article Prospect Experience Design We Always Start Now… by Christopher Butler on May 26, 2015 I wrote the Interaction column for the Spring, 2015 issue of PRINT magazine, which was a true honor because this... Read Now About
Article Prospect Experience Design A Closer Look at the Visual Inventory, Part 2 by Justin Kerr on April 28, 2015 In my last post, I introduced one of Newfangled’s design deliverables, the Visual Inventory, a catalyst for conversation about the client’s... Read Now About
