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Article
Five Email Design Tips to Increase Engagement
A lot of the content in the Newfangled blog is centered on lead development best practices when it comes to...
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Podcast
Agency Marketing Matters, Episode 7: The 2016 Newfangled Seminar Takeaways
In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler and Lauren Siler, discuss the key takeaways from Newfangled's 2016 Seminar like the importance of culture, having structure in your agency, and the new official beer for the Agency Marketing Matters podcast...
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Podcast
Agency Marketing Matters, Episode 6: How to Say What You Do (And Why That’s So Hard)
In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien and Chris Butler, talk about the difficulties marketing agencies face when it comes to crafting an agency's positioning statement but also how to overcome those challenges, step-by-step...
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Webinar
The Design of Marketing
So much of what makes digital marketing exciting today is driven by a vastly complex yet unseen layer of technology. The websites that play the most effective role in lead development depend on a long list of tools and techniques that consume, generate, and share an incredible amount of data. And though we can imagine that layer as a constantly shifting strata of command strings, ones and zeros, the visual experience our prospects have remains as important as ever. Good marketing still depends upon good design...
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Article
Content Strategy
It’s Time to Stop Considering Your Marketing Spam
Many agencies we meet are eager to invest in a strategic content strategy but are squeamish about promoting their content to their marketing list. Learn the difference between "spam" and thought leadership, and how often you should be emailing your prospects. (It's probably more than you think!)
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Podcast
Agency Marketing Matters, Episode 5: You Should Be Somebody’s Client
In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien and Chris Butler, discuss the paradox of how it's seemingly impossible for marketing agencies to market themselves. The conclusion we tend to come back to: you need to be somebody's client. You need help from outside, objective expert help...
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Whitepaper
Better than Beautiful: Keeping Your Website Design Accountable
You see, creativity and utility are not mutually exclusive. They are, like so many things that appear to be in...
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Article
Content Strategy
Rethinking the Case Study, Again
Three years ago, I wrote an article called Rethinking the Case Study that has, by far and away, outperformed the majority of the articles I've ever published here at Newfangled. Every week, hundreds of readers discover our site through that one article, presumably because they've asked Google how to write a better case study. In fact...
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Article
Prospect Experience Design
The Four Essential Elements of an Agency’s Service Landing Page
This is the fourth post in a series on designing a purposeful user flow, which is an intentional, directed flow of information and choices designed into your website's most important positioning content that does not rely upon a visitor exploring and using a navigation menu. If you're new to this concept...
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Article
Prospect Experience Design
The Five Essential Elements of an Agency’s Capabilities Landing Page
This is the third post in a series on designing a purposeful user flow, which is an intentional, directed flow of information and choices designed into your website's most important positioning content that does not rely upon a visitor exploring and using a navigation menu. If you're new to this concept, you might want to catch up with the previous two articles first...
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