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ArticleContent StrategyRethinking the Case Study, Again by Christopher Butler on August 26, 2016Three years ago, I wrote an article called Rethinking the Case Study that has, by far and away, outperformed the majority of the articles I've ever published here at Newfangled. Every week, hundreds of readers discover our site through that one article, presumably because they've asked Google how to write a better case study. In fact... Read Now About
ArticleProspect Experience DesignThe Four Essential Elements of an Agency’s Service Landing Page by Christopher Butler on August 25, 2016This is the fourth post in a series on designing a purposeful user flow, which is an intentional, directed flow of information and choices designed into your website's most important positioning content that does not rely upon a visitor exploring and using a navigation menu. If you're new to this concept... Read Now About
ArticleProspect Experience DesignThe Five Essential Elements of an Agency’s Capabilities Landing Page by Christopher Butler on August 24, 2016This is the third post in a series on designing a purposeful user flow, which is an intentional, directed flow of information and choices designed into your website's most important positioning content that does not rely upon a visitor exploring and using a navigation menu. If you're new to this concept, you might want to catch up with the previous two articles first... Read Now About
ArticleProspect Experience DesignThe Four Things the Best Agency Home Pages Do by Christopher Butler on August 23, 2016For some users, their experience getting to know your firm and understand what you do will begin on your home page. For most, it will begin on a lower-level page that they discover through a search engine or were referred to by a friend on social media. But if the content they discover on your site matches their search intent, the data show that they will either follow links to related content or follow what I refer to as a common orientation pattern, which is to return to the home page to better understand the source of the content they've just read... Read Now About
ArticleProspect Experience DesignHow the Right Design Will Turn Researchers Into Buyers by Christopher Butler on August 22, 2016If you are reading this, then you are likely already convinced that sharing your expertise in the form of unique, indexable content should be a core component of your digital marketing strategy. You probably have a robust content profile — or a plan to build one — that includes blogs, white papers, and webinars, and maybe even podcasts and books. But, your "content profile" actually includes more than that. It also includes all the other content your website contains, especially the material I tend to refer to as "positioning content..." Read Now About
ArticleContent StrategyWe have a podcast! by Christopher Butler on August 18, 2016This month, we debuted our brand-new podcast, Agency Marketing Matters! We’ve been recording episodes for a while now, and will... Read Now About
PodcastContent StrategyAgency Marketing Matters, Episode 4: Don’t Forget That Content Marketing is Marketing by Christopher Butler, Mark O'Brien and Lauren McGaha on August 18, 2016In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler and Lauren Siler, discuss how over and over again, agencies (ourselves included, at one point) can forget to have a coherent direction in their content marketing that connects the efforts in an accountable way back to the bottom line... Listen Now About
ArticleProspect Experience DesignPartnering with Justin Kerr Design by Christopher Butler on August 16, 2016Last spring, we said goodbye to our longtime Creative Director, Justin Kerr, and wished him all the very best as... Read Now About
WebinarPositioning Your Agency to be Less Interchangeable in the Marketplace by Mark O’Brien on August 16, 2016Learn the three non-negotiables of positioning, how growth relates to positioning, the wide and narrow markers you’ll need to work within, the advantages of horizontal vs. vertical, and how to test your positioning. Best of all, get a quick gut check on your ideas in the live Q/A to follow. Access Now About
ArticleProspect Experience DesignFour Tips for Designing Functional Forms by Chris Creech on August 10, 2016Good form design is as much about function as it is design. While forms are not often the prettiest part of your site, they are critical to its success. Thus, following these four best practices when designing your forms will help you capture more leads through your website. Read Now About
