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Article CRM Tracking Sales with Salesforce Opportunities by Lindsey Barlow on May 7, 2014 If you’ve invested in Salesforce, you almost certainly want to take advantage of it by tracking your sales activity in Salesforce. Maybe this is something you’re approaching for the first time, or — and this is perhaps more likely — you tried at one point to use Salesforce for this purpose, and you’ve since begrudgingly given up. The first step in preparing to use Salesforce for new business is getting to know and customizing the Opportunity object, as it’s the one you’ll likely be spending the most time with. Read Now About
Article A Discussion with Taan Worldwide’s Peter Gerritsen: Part 2 by Mark O’Brien on May 5, 2014 A few weeks ago, I joined Peter Gerritsen, president of Taan Worldwide, for a video chat on a variety of agency- and digital-marketing-related topics. What we thought would be a very brief conversation ended up running longer — turns out we had a lot to talk about together! Because of that, we decided to share the transcript of our discussion here, broken out into three parts. In this second post, we discuss content marketing (and whether your blog should be housed on your website or on a separate URL) and the role of social media. Read Now About
Article Prospect Experience Design The Design Method by Christopher Butler on May 1, 2014 If there was a theme to last Fall — at least for me, anyway — it was in negotiating the relationship between expertise and experimentation. Every week, this theme would come up. Whether I was working out new ways of doing things here at Newfangled, or advising clients, or writing or speaking out there in the world, this balancing act was always in the forefront of my mind... Read Now About
Article Email Marketing Marketing Automation Success Stories by Chris Creech on April 30, 2014 Going beyond "how-to" and strategy, this post looks at the success our clients are seeing with marketing automation. Read Now About
Article Prospect Experience Design A Few Things You Should Know About Working With Web Fonts by Justin Kerr on April 28, 2014 Since the end of the web-safe fonts era, there are now literally thousands of custom web fonts available. With so many choices, it’s important to know where to purchase quality fonts, how to specify fonts for your site, and other typographic considerations like readability, personality, and font pairing. Read Now About
Article Newfangled + WordPress = A Win for Small Agencies by Mark O’Brien on April 23, 2014 For almost twenty years, Newfangled has been partnering with independent agencies to help build web marketing ecosystems for them and their clients. We've spent many years building NewfangledCMS to be the premier CMS for conversion-focused marketing sites. While it continues to serve us and our clients exceptionally well, we understand that it can be more than many small agencies need for their sites. That's why we've created a WordPress-based offering for small agencies that want to take advantage of Newfangled's reliability, sector expertise, and strategic insights at cost and timing ranges that work for them. Read Now About
Article Content Strategy WordPress For Small Agencies published on April 23, 2014 I recently joined Newfangled to head up our new WordPress offering for small agencies. Here's a little more about what brought me here and why WordPress may be right for you... Read Now About
Article It’s Just a Link by Dave Mello on April 21, 2014 Years ago, we had a running joke at Newfangled that some bit of functionality was just a link. The punchline was that something which was assumed to be simple, perhaps linking off-site, was in fact indicative of some unforeseen and complex area of functionality that needed to be built. This morning, on my way to work, I was reminded of that old joke — and the danger of not thinking through the implications of even the seemingly insignificant decisions when planning a website. Read Now About
Article Prospect Experience Design Experiment Like an Expert by Christopher Butler on April 16, 2014 When was the last time you said “I don't know” in a meeting? Better yet, when was the last time you said it confidently, knowing that this admission was in no way in conflict with your expertise? Probably never... Read Now About
Article A Discussion with Taan Worldwide’s Peter Gerritsen: Part 1 by Mark O’Brien on April 15, 2014 I recently joined Peter Gerritsen, president of Taan Worldwide, for a video chat on a range of issues related to the work we at Newfangled do building marketing-driven web platforms for marketing agencies and their clients. We covered some pretty interesting topics, so I thought I’d share the transcript of our discussion here, broken out into three parts (or, if you prefer, you can catch the full video here). In this first post, Peter and I talk about some of the most common issues we see with agency websites today. Read Now About
