Deep Knowledge Prospect Experience Design:A Marketer’s Guide Prospect Experience DesignA Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
Deep Knowledge Email Marketing Strategy: A How to Guide for Expert Firms Email Marketing Strategy A How to Guide for Expert Firms Begin Your Education on A Guide To Outbound Marketing
Deep Knowledge How to Create a Content Strategy:Everything We Know About Content Marketing How to Create a Content StrategyEverything We Know About Content Marketing Begin Your Education on How to Create a Content Strategy
ArticleIt’s Just a Link by Dave Mello on April 21, 2014Years ago, we had a running joke at Newfangled that some bit of functionality was just a link. The punchline was that something which was assumed to be simple, perhaps linking off-site, was in fact indicative of some unforeseen and complex area of functionality that needed to be built. This morning, on my way to work, I was reminded of that old joke — and the danger of not thinking through the implications of even the seemingly insignificant decisions when planning a website. Read Now About
ArticleProspect Experience DesignExperiment Like an Expert by Christopher Butler on April 16, 2014When was the last time you said “I don't know” in a meeting? Better yet, when was the last time you said it confidently, knowing that this admission was in no way in conflict with your expertise? Probably never... Read Now About
ArticleA Discussion with Taan Worldwide’s Peter Gerritsen: Part 1 by Mark O’Brien on April 15, 2014I recently joined Peter Gerritsen, president of Taan Worldwide, for a video chat on a range of issues related to the work we at Newfangled do building marketing-driven web platforms for marketing agencies and their clients. We covered some pretty interesting topics, so I thought I’d share the transcript of our discussion here, broken out into three parts (or, if you prefer, you can catch the full video here). In this first post, Peter and I talk about some of the most common issues we see with agency websites today. Read Now About
ArticleOn Becoming Pragmatic by Lisa Smith on April 10, 2014Three years ago today, I joined Newfangled. Dave handed me a stack of materials, and among the first-day standards was my very own copy of The Pragmatic Programmer: From Journeyman to Master, by Andy Hunt and David Thomas. Among the practical, software-development-centric tips sprinkled throughout the book are wonderful philosophical gems that are helpful no matter what your job title is. Some resonated louder than others; many felt directed at me specifically. Here are a few of the tips I’ve taken to heart. Read Now About
ArticleAdvice for New (Website) Parents by Jonathan Romm on April 3, 2014I know it’s only April, but 2014 has already been a pretty momentous year. The Internet turned 25; my wife, Eliza, and I had our first baby; and I had my one-year anniversary as a project manager at Newfangled. Over the last year, Eliza and I received an abundance of baby clothes, homemade meals, and child-rearing advice — both solicited and unsolicited. Interestingly, one piece of parenting advice I received from a friend makes a lot of sense for our clients, who are sort of like parents to their sites. Read Now About
ArticleProspect Experience DesignDesigner Biases and Usability Testing by Christopher Butler on March 31, 2014We’re all biased. This process is biased. In fact, all usability testing is biased because it tries to synthesize the experience of a user — it’s amazing how difficult it is to reproduce something as trivial as using a webpage in a way that actually helps us make that experience better! So, we’re not going to avoid biases entirely. But it does help to understand some of the core biases... Read Now About
ArticleEmail MarketingWe Have Marketing Automation…Now What? by Chris Creech on March 27, 2014You've taken the plunge and made the investment in purchasing marketing automation software. Now you have all of these tools at your disposal but are unsure where to begin. The good news is that if you keep a few key principles in mind to focus your efforts in the right places, then you should see success in no time! Read Now About
WebinarThe Webinar Webinar by Mark O’Brien on March 26, 2014Well, like the title says, this webinar is about...webinars! Webinars have been a staple of our content strategy for five years now, and we've learned many lessons that we'd like to share with you about how to create the most effective live webinars, and how to get the most out of your archived webinars. Access Now About
ArticleProspect Experience DesignA List of Things Designers Think That Are Wrong by Christopher Butler on March 24, 2014A list of things we think that are wrong... Read Now About
ArticleProspect Experience DesignCasual Fridays: The Propriety of Proprietary – How Portable is Your CMS? by Mark O’Brien on March 21, 2014Is WordPress the only viable CMS choice?When you make a decision about who's going to build your next website, are you making a technology decision, a relationship decision, or both?How portable is a site that's perfectly tailored to your needs? In this installment of Casual Fridays, Chris and I might bring up more questions than we answer, but at least they're interesting questions. Read Now About
