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Business Development

How Newfangled’s Proprietary Software Helps Drive New Business

an Article written by John Nugent on September 25, 2023

...They don’t’work because this “spray and pray” approach to sales outreach is reaching them at the wrong time in their journey. Even after someone fills out a form on your site or engages with you on LinkedIn, it doesn’t...

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Article

Content Strategy

Give Your Content Marketing a Fighting Chance: Make it Novel, Specific, and Profound

an Article published on November 11, 2024

...if you will, for when we ideate content with clients. Each idea must aim to possess these three traits: novelty, specificity, and profundity. Topics that don’t’meet these standards are thrown out.  We know that if you start from that...

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Article

The Best Strategy for Moving Prospects Through Your Marketing Funnel

an Article published on April 16, 2024

...channels. But take a beat. You don’t’just want eyeballs on an article. You want qualified leads who will take deeper action. And to do that you need to consider not just the buyer persona who needs to read it,...

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Article

Business Development

Applying Dollar-Cost Averaging to Your Marketing Strategy

an Article written by Mark O'Brien on August 29, 2024

...index fund each month. You don’t’need a broker to get started and many investment firms have them. It costs next to nothing in transaction or management fees, whereas if you wanted to pay a financial advisor, you’d pay a...

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Article

Content Strategy

I’m a Human Writer. Here’s How AI Fits Into My Job. 

an Article written by Maria Prince on August 15, 2024

...it will fit into their workflows. Will it replace me or my teammates? I don’t’think so.  As a writer, it’s changed the shape of my job. It’s changed my workflow. That’s inevitable, regardless of AI. Jobs, processes…they change over...

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Page

Test Calc

a Page published on February 13, 2025

Lead Calculator (multipage) Step 1 of 6 16% How many unique visitors visit your website each weekday? How many targeted prospects are currently on your email list? Does each page of your site have a detailed positioning statement? Do you...

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Article

Content Strategy

Can AI Content Be Extraordinary?

an Article written by Mark O'Brien on August 15, 2024

...creation altogether. There’s that nagging voice in your head saying your agency will be left behind if you don’t’figure this out. Don’t’give up just yet. AI might not be the magic wand you were promised, but it’s not...

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Article

Content Strategy

Want Better-Fit Leads From Your Marketing? Start With Your Content Topic Selection

an Article published on February 6, 2024

...“know” your audience, we don’t’just mean identifying a group (i.e., CEOs or CMOs). We mean dig in. Understand their issues, questions, challenges, and day-to-day realities.  At Newfangled, before brainstorming a word of content, we create audience personas for clients’ prospects....

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Article

Paid Media

Are LinkedIn Ads Worth the Price?

an Article published on May 3, 2024

...for your content. LinkedIn users are highly engaged in professional and personal development, making it a useful platform for you to market thought leadership and build brand equity. And since there’s nothing that compares, you might decide you can’t afford...

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Podcast

The One Where We Ask Again, Is Content Marketing Dead?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 4, 2018

...very compelling headline speaks to the pain point somebody has of like, “I don’t’know how to write, I don’t’want to write, I don’t’want to read, I don’t’have the time.” What you’re talking about is the reality...

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