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Prospect Experience Design

The Future of Web Development is Information Logistics

an Article written by Christopher Butler on January 27, 2014

...sheets. They’re spending most of it brokering the flow of information from one system to another through the platforms we build. That’s what we mean when we say we don’t’build websites anymore. We build marketing platforms. That’s your future....

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Podcast

Prospect Experience Design

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on December 7, 2017

...okay, they just saw this for the first time; it looks interesting. I don’t’have time right now, but I don’t’want to forget about it, subscribe. Chris Butler: Correct. Lauren Siler: Exactly. Mark O’Brien: That’s the flip. And I...

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Content Strategy

SEO - What's Changed and What's the Same

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on May 25, 2017

...always, we’re really only talking about Google. We don’t’care at all about any other search engines. We don’t’ Some people do, but we don’t’ The truth is, and as soon as I said nothing’s changed about SEO since 1999,...

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Email is not dead!

a Podcast hosted by Christopher Butler and Lauren O'Brien on September 26, 2019

...slower approach to connecting with an audience over time. Lauren McGaha: Yeah. You talk about building relationships with people through marketing. And you hear that, and those words don’t’mean what those words actually mean anymore, because you hear it...

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Article

How to Use Google Analytics

an Article written by Christopher Butler on September 25, 2012

...you’re not paying attention. “I don’t’know” is a call to action. The last thing you want to say when you’re asked to explain your decisions is that “you don’t’know.” But measurement like the KPI will only make that...

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Article

Prospect Experience Design

You, the Other Kind of Business Leader

an Article written by Christopher Butler on October 20, 2013

...do that. Maybe that means making art at home. Maybe that means exercising. Maybe that means loving your kids. I don’t’know. That’s up to you. But don’t’expect to sustain success without figuring it out. But there are two...

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Podcast

How to Productize Your Services

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on June 21, 2018

...then we’re going to cut it open and we’re going to spread your ribcage.” You don’t’need all that and in fact you probably don’t’want that detail. Mark: No. Chris Butler: Maybe you don’t’ but what you really want...

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Finding Entrepreneurial Community

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 12, 2018

...role through various paths. You don’t’go to school for that kind of thing. They don’t’go to class reunions, et cetera. There’s no real cohort. Chris Butler: Mm-hmm (affirmative)- Mark O’Brien: These people are making a bunch of decisions....

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Content Strategy

The Interplay Between Public Speaking and Digital Marketing

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on March 18, 2019

...on a lot of back and forth on slack conversation between, I don’t’know, a handful, half dozen or so people from all over North America about their experience with this. Mark O’Brien: I mean it’s just, you can’t get...

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Content Strategy

How to Make a Podcast

a Podcast hosted by Christopher Butler, Lauren O'Brien and Mark O'Brien on January 17, 2018

...it probably is going to work. So if it feels funky the first time, don’t’worry about. Mark: Yeah. It’s going to feel uncomfortable. Chris: Yeah. But also don’t’force it but also don’t’force it being perfect the first...

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