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Maximizing Inbox Placement When Sending to Cold Lists: A Step-by-Step Guide

an Article published on October 15, 2019

...not a viable sending strategy if your aim is to land in recipients’ inboxes. Thankfully, we’ve identified strategies to improve your inbox placement while incorporating names from your cold list. Emails sent to cold lists don’t’perform as well as...

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Email Marketing

Why Marketing Automation Programs Fail: it's Not the Software, it's Your Expectations

an Article published on February 3, 2014

I recently read that three out of five marketing automation implementations fail. Three out of five! That’s a 60% failure rate. That is alarming, but I don’t’think that the reason that most of those fail is due to the...

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Email Marketing Deliverability Best Practices

an Article published on October 26, 2018

Are you experiencing a drop in email engagement and you don’t’know why? If your engagement rates are really low (i.e., an under 10% open rate), you should consider whether your recipients are even getting your emails — because the...

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Prospect Experience Design

Content Styling Tips: Text Links

an Article published on May 11, 2012

...scan web pages the same way they scan newspapers and magazines; looking for content that is interesting or useful to them (I’m sure you’re as shocked as I am to learn that your readers don’t’savor every single word as...

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Prospect Experience Design

Social Validation: A Powerful Online Decision-Making Influence

an Article published on February 29, 2012

...take your car to the 2 star mechanic? I could go on, but you get the idea. If you stop to think about how many decisions you’ve made based on the ratings & reviews of people you don’t’know, it’s...

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How to Win the Outbound Email Long Game

an Article published on June 12, 2018

...your logo, but don’t’let it take up the entire screen (think mobile here especially); share the latest insights from your company, but not 10 of them— stick to the top 3 or so. Adding some variety to the types...

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We've launched a content marketing podcast!

an Article written by Lauren O'Brien on November 9, 2017

...when to use each) Creative alternatives to content development that don’t’require you to write Like any new initiative, we’ll evolve this podcast as we go. For now, we’re planning on releasing one episode every other week. And good news!...

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Prospect Experience Design

These Seven Pages Control Your Prospect's Experience

an Article written by Christopher Butler on December 20, 2018

...culture or values you may share with them. That’s why I have intentionally left these pages out of my lead generation website information architecture recommendations. I am not recommending that you omit them from your site. I just don’t’have...

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Prospect Experience Design

How to Test a Website in Ten Seconds

an Article written by Christopher Butler on February 11, 2014

...than the first page. So, the lesson: Design can mean the difference between a conversion or a bounce. This form of quick testing will show you which design decisions help visitors, and which don’t’ Why not try it out today?...

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The Numbers

an Article written by Christopher Butler on June 8, 2017

...up to see the results. We all know that pretty pictures, finely crafted copy, and clever campaigns are worthy of our time and attention, but what good are they if they don’t’produce results? The bottom line is, our work...

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