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Article

Newfangled's Triple Bottom Line

an Article written by Mark O’Brien on June 19, 2014

...the main cost in our industry. We don’t’have much in the way of infrastructure or product on the shelves, so it’s really our employees who are our main expense.  Profit Percentage. Lastly, we need to make sure our profit...

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Podcast

Consider This

a Podcast hosted by Lauren O'Brien and Christopher Butler on November 9, 2017

...coming up in the Newfangled content side of things. We typically don’t’have PDFs on our site and yet we’re going to have one, as of right now, in October. We’re planning on having one in January, which is going...

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Article

Prospect Experience Design

You, the Other Kind of Business Leader

an Article written by Christopher Butler on October 20, 2013

...down for as long as you ignore it. But more on ego in a moment. Where I work, collaboration is essential. Mark O’Brien and I collaborate. He’s the CEO of Newfangled; I’m the COO. I don’t’do what he does...

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Podcast

The Numbers - What Successful Lead Development Looks Like

a Podcast hosted by Christopher Butler and Mark O'Brien on March 30, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-6-the-numbers-what-lead-development-looks-like Chris Butler: Hello and welcome to the Newfangled Agency Marketing Matters podcast, I’m Chris Butler. Chris Creech: And I’m Chris Creech. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And this is episode six of season two. We’ve gathered...

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Article

Prospect Experience Design

The Future of Web Development is Information Logistics

an Article written by Christopher Butler on January 27, 2014

...sheets. They’re spending most of it brokering the flow of information from one system to another through the platforms we build. That’s what we mean when we say we don’t’build websites anymore. We build marketing platforms. That’s your future....

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Article

Meet Newfangled: Chris Creech

an Article published on June 22, 2015

...and almost immediately got an email back from CEO Mark O’Brien, saying, “Thanks for applying for the job. We’d love to have you in for an interview.” I had no idea that Newfangled was hiring or what job I had...

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Article

What I've Learned (or, the Longest Post Evar)

an Article published on July 23, 2010

...HTML5 and CSS3). The difference between server-side and client-side languages Newfangled’s sites are built using PHP. Sadly, I don’t’get along as well with that language as with HTML. But even though project managers don’t’build the sites, it’s still...

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Podcast

Content Strategy

How to Nurture a Purchased Email List

a Podcast hosted by Lauren O'Brien on March 27, 2018

...little thing though. Holly: Don’t’want to get stuck in a honeypot. You don’t’want that because you don’t’want to be blacklisted or have any issues like that, which could prohibit you from being able to send to your...

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Podcast

Agency Marketing Matters, Episode 3: How Big of an Audience Do You Need?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 4, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-3-how-big-of-an-audience-do-you-need Mark: Hello, and welcome to the Newfangled Marketing Podcast. I’m Mark O’Brien, the CEO of Newfangled. Lauren: I’m Lauren Siler, director of marketing at Newfangled. Chris: I’m Chris Butler. I’m the COO of Newfangled. Mark: Today’s topic is about...

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Article

How the Newfangled Seminar Changed One Agency's Approach to Their Own Marketing

an Article written by Mark O’Brien on February 23, 2016

...you don’t’get in a car and you don’t’take out your wallet for two days. You’re just there. Because, you all need to be together. And what we saw last year was that all the activity and the frenzied...

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