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Podcast

The Difference Between Generating Opportunity And Not Is Forms

a Podcast hosted by Christopher Butler on September 14, 2017

...you don’t’have a project in mind, I don’t’care about you.” No one’s saying it that aggressively but if you don’t’have prepurchase stage calls to actions on your website, then your digital marketing strategy, it’s got a big...

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Podcast

The Year in Marketing

a Podcast hosted by Lauren O'Brien, Christopher Butler and Mark O'Brien on December 18, 2017

...in Lawrence, Kansas the week before, last week, that that’s when I’m in my unique ability, when I’m there and this conversation’s flying around and we don’t’know what’s going to happen. We don’t’know who in the room is...

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Article

Why Do You Have a Website?

an Article written by Christopher Butler on May 22, 2012

...tighter. I don’t’really know why, or even really what I’m talking about, but this is my sole creative act this year other than choosing the color of my minivan.” Don’t’let that happen to you. If you’re a creative...

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Podcast

Relief in Focus: An Expert Firm's CEO Discusses the Positioning and Marketing Platform Connection

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 17, 2019

...Sometimes you know I don’t’know if I can give you an exact topic, but what I can say the characteristics of it are that it’s technical in nature. Like we’re not talking … We don’t’have articles that are...

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Page

How to Create a Content Strategy

a Page published on September 26, 2019

...team members. Don’t’force your non-writers to write a monthly blog when they’d be much better suited to host a podcast or webinar instead. Similarly, don’t’ask an employee to overcome severe stagefright to give a public talk when they’d...

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Podcast

Why You Should Stick to The Plan And Why You Don't

a Podcast hosted by Lauren O'Brien, Christopher Butler and Mark O'Brien on October 26, 2017

...this firm to do this thing; it’s going to be great.” Then saw them two and a half years ago, and they’re like, “All right, that didn’t work either. We don’t’think … Again, we don’t’think this is going...

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Podcast

The Importance of Recurring Revenue

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on July 19, 2018

...hole-filling. Mark O’Brien: Right, exactly. Yeah, yeah. Chris Butler: Which you don’t’want. Mark O’Brien: No, no. It just really strips your confidence. So a key thing is that, yes, if you do decide to transition to this model from...

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Article

How a Website is Built, Part 2

an Article written by Christopher Butler on February 28, 2010

...the website planning process, you should be able to start creating content. Starting then gives you ample time to do it well.   Don’t’Waste Time Styling Because we build as much of the website’s design to be automated as...

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Podcast

Retaining Expertise, Reimagining the Business

a Podcast hosted by Mark O'Brien on September 28, 2018

...a delightful individual who was a contemporary to what would have been regarded as a competitive ad agency. Although I don’t’see and I don’t’think like that, other people do. We had a delightful conversation and then I transitioned...

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Podcast

Strategist, Consultant, or Coach?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 31, 2019

...McGaha: It’d be fun to listen to this next to episode one of season one. Mark O’Brien: Yeah. Chris Butler: I don’t’know if that would be fun. Lauren McGaha: [inaudible 00:01:29] in the conference room. Mark O’Brien: We’ve learned...

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