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Prospect Experience Design

The (Somewhat Commoditized) State of Web Design

an Article written by Christopher Butler on February 16, 2015

...is the most important question. First, let’s deal with the easy part. What we’re selling. Or, perhaps better put, what we’re not selling.   We Don’t’Sell Websites Anymore A few weeks ago, a tweet from Jeffrey Zeldman caught my...

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Podcast

Does Prototyping Still Matter?

a Podcast hosted by Lauren Clarke and Christopher Butler on July 6, 2017

...it. Lauren Clarke: I don’t’ I don’t’have it in front of me, but I did eat it earlier. Toast is changing my life lately. Chris Butler: That’s cool. Why? Lauren Clarke: I think for a large portion of my...

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Article

"I Don't'Know"

an Article written by Christopher Butler on September 23, 2013

...never have to say I Don’t’Know again? I should hope not. Because that will never happen. Nobody graduates saying I Don’t’Know. The truth is that you’re scared to say it because you don’t’know how to say it....

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Podcast

The Pros and Cons of Personalization

a Podcast hosted by Christopher Butler and Dave Mello on October 12, 2017

...perhaps, but- Dave Mello: I have to clarify, we don’t’have any scotch at the table. Chris Butler: We don’t’ which is why we’re wrapping this up in a timely fashion. Dave Mello: Fantastic. Chris Butler: But we do like...

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Podcast

On Not Giving It All Away

a Podcast hosted by Christopher Butler and Lauren O'Brien on June 8, 2017

...don’t’ I don’t’know. I mean, do you disagree? Chris Butler: Not at all. I’m curious, Julia, what you have to say to that. Julia Vanderput: Yeah, I mean, the reality is that anything you say in a blog post,...

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Podcast

A Conversation with Carl Smith, Owner of Bureau of Digital

a Podcast hosted by Mark O'Brien on August 16, 2018

...few drinks because that’s what’s going to happen. And also, you know, it’s kind of kindergarten rules, right? Like don’t’be a long talker, don’t’dominate, and don’t’be a slow talker. Those are even worse because they just take...

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Podcast

The Do's and Don'ts of Gated Content

a Podcast hosted by Lauren O'Brien, Mark O'Brien and Christopher Butler on May 11, 2017

...just- Lauren Siler: It’s like, “Say something witty.” Mark O’Brien: Exactly Chris Butler: Yeah, I don’t’know. I don’t’really have anything prepared to say. Mark O’Brien: Can we talk about your almond cookies? Chris Butler: We can. There are...

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Content Strategy

Identifying Your Thought Leaders

a Podcast hosted by Lauren O'Brien on March 27, 2018

...Why don’t’you tell me about that? Lauren Siler: I know, I know. I haven’t been in the office a little bit. It was fun. So for those of you who don’t’know, Mark and I, we travel around. We...

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Podcast

The Business of Expertise with David C. Baker

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 17, 2017

...me why you do that. David Baker: I don’t’know. I guess maybe because other people don’t’ I don’t’mind being different. But it’s mainly a reminder to me that I have a certain number of years, I want to...

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Podcast

We Want You To Create Webinars

a Podcast hosted by Mark O'Brien, Christopher Butler and Lauren O'Brien on July 20, 2017

...I just don’t’necessarily … I don’t’think that that’s necessarily true, I think that it can be flexible in terms of … You could have a prepared slide deck, and you could invest a lot of time into that,...

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