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Article

Prospect Experience Design

Your Ego is a Bad Designer

an Article written by Christopher Butler on March 20, 2012

...someone what you mean—an actual image of that blue website’s homepage, for instance—things will get real. Real is good, if you know it’s coming; not so good if you don’t’ Most of the time, we don’t’ Real is also vulnerable....

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Article

Prospect Experience Design

The Future of Web Development is Information Logistics

an Article written by Christopher Butler on January 27, 2014

...sheets. They’re spending most of it brokering the flow of information from one system to another through the platforms we build. That’s what we mean when we say we don’t’build websites anymore. We build marketing platforms. That’s your future....

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Podcast

Consider This

a Podcast hosted by Lauren O'Brien and Christopher Butler on November 9, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-21-consider-this/s-eh7jD Transcript Chris Butler: Welcome to the Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: And I’m Lauren Siler. Chris Butler: And today we actually have a special edition of the podcast. We’re not going to be doing a...

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Podcast

Content Strategy

How to Make a Podcast

a Podcast hosted by Christopher Butler, Lauren O'Brien and Mark O'Brien on January 17, 2018

...it probably is going to work. So if it feels funky the first time, don’t’worry about. Mark: Yeah. It’s going to feel uncomfortable. Chris: Yeah. But also don’t’force it but also don’t’force it being perfect the first...

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Article

Prospect Experience Design

You, the Other Kind of Business Leader

an Article written by Christopher Butler on October 20, 2013

...do that. Maybe that means making art at home. Maybe that means exercising. Maybe that means loving your kids. I don’t’know. That’s up to you. But don’t’expect to sustain success without figuring it out. But there are two...

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Article

Why Do You Have a Website?

an Article written by Christopher Butler on May 22, 2012

...tighter. I don’t’really know why, or even really what I’m talking about, but this is my sole creative act this year other than choosing the color of my minivan.” Don’t’let that happen to you. If you’re a creative...

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Page

How to Create a Content Strategy

a Page published on September 26, 2019

...team members. Don’t’force your non-writers to write a monthly blog when they’d be much better suited to host a podcast or webinar instead. Similarly, don’t’ask an employee to overcome severe stagefright to give a public talk when they’d...

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Article

How a Website is Built, Part 2

an Article written by Christopher Butler on February 28, 2010

...the website planning process, you should be able to start creating content. Starting then gives you ample time to do it well.   Don’t’Waste Time Styling Because we build as much of the website’s design to be automated as...

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Podcast

Our Experience is Our Data

a Podcast hosted by Christopher Butler and Mark O'Brien on March 1, 2018

...based approach. Chris: Yep. Mark: To start building the expertise, because they don’t’understand the heart of it, because they haven’t been around enough of their prospects. Chris: Yeah, absolutely. It’s the back bone for sure. Mark: Yeah, I think...

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Podcast

Retaining Expertise, Reimagining the Business

a Podcast hosted by Mark O'Brien on September 28, 2018

...a delightful individual who was a contemporary to what would have been regarded as a competitive ad agency. Although I don’t’see and I don’t’think like that, other people do. We had a delightful conversation and then I transitioned...

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