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Content Strategy

The Interplay Between Public Speaking and Digital Marketing

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on March 18, 2019

...or you can read a full transcript below. Episode Transcript Chris Butler: Welcome to expert marketing matters. I’m Chris Butler. Lauren McGaha: I’m Lauren McGaha. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: We just put this logo on our...

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The Current State of Marketing Automation

a Podcast hosted by Christopher Butler and Mark O'Brien on February 1, 2018

...event that you don’t’have control over, lands in someone’s email inbox on Christmas Morning or some weird thing like that. Mark O’Brien: Right, yeah. Chris Butler: And we’ve done that, because you don’t’think about those things; it’s like...

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The Importance of Recurring Revenue

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on July 19, 2018

...Chris Butler: So. Mark O’Brien: Recurring revenue. Chris Butler: So yeah, recurring revenue. We wanted to talk about how to make money better, more. Lauren McGaha: Longer. Chris Butler: Longer. Mark O’Brien: More reliable. Chris Butler: Better, faster, reliably. Mark...

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Content Strategy

What it Takes to Start a Podcast

a Podcast hosted by Christopher Butler, Lauren O'Brien and Mark O'Brien on April 24, 2019

...as you’re first launching your podcast. That’s just too much complexity too soon. Graduate to that eventually, but don’t’start there. Chris Butler: Yeah, I think that’s good advice. In particular, I think, to your point about the maturity of...

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On Not Giving It All Away

a Podcast hosted by Christopher Butler and Lauren O'Brien on June 8, 2017

...don’t’ I don’t’know. I mean, do you disagree? Chris Butler: Not at all. I’m curious, Julia, what you have to say to that. Julia Vanderput: Yeah, I mean, the reality is that anything you say in a blog post,...

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We Want You To Create Webinars

a Podcast hosted by Mark O'Brien, Christopher Butler and Lauren O'Brien on July 20, 2017

...I just don’t’necessarily … I don’t’think that that’s necessarily true, I think that it can be flexible in terms of … You could have a prepared slide deck, and you could invest a lot of time into that,...

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How to Productize Your Services

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on June 21, 2018

...then we’re going to cut it open and we’re going to spread your ribcage.” You don’t’need all that and in fact you probably don’t’want that detail. Mark: No. Chris Butler: Maybe you don’t’ but what you really want...

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Does Prototyping Still Matter?

a Podcast hosted by Lauren Clarke and Christopher Butler on July 6, 2017

...it. Lauren Clarke: I don’t’ I don’t’have it in front of me, but I did eat it earlier. Toast is changing my life lately. Chris Butler: That’s cool. Why? Lauren Clarke: I think for a large portion of my...

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Content Strategy

The Top Three Marketing Ideas We Can't Shake Right Now

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on May 9, 2019

...read a full transcript below. Episode Transcript Chris Butler: Welcome to Expert Marketing Matters. I’m Chris Butler. Lauren McGaha: I’m Lauren McGaha. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And we’re going to do something a little bit different...

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Should Your Website Have an "About You" Page?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 30, 2018

...Someone told me to do that and it didn’t carry value in my view- Chris Butler: He should have been like, don’t’even bother with the people who you don’t’understand their anatomy yet, just stick with your own team,...

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