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Article

Prospect Experience Design

A Conversation with Information Designer Michael Babwahsingh

an Article written by Christopher Butler on July 16, 2010

...but honestly, I don’t’care how many times he went to a bar in New York. For me, personally, I don’t’care about that data – he does! He’s sharing his visualization of his data, but I don’t’care. It’s...

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Article

Prospect Experience Design

What We've Learned About Responsive Design

an Article written by Christopher Butler on October 30, 2012

...more expensive. Maybe you don’t’need it as much as you think you do. I’ve run into the idea that since responsive design is a more efficient mobile solution than creating unique mobile sites or alternate page templates, it is...

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Podcast

Consider This Season 1, Episode 4: Our Predictions for Content Marketing in 2018

a Podcast hosted by Lauren O'Brien on January 11, 2018

...forward, especially as people continue to dive into other types of media with their content plans. Holly Fong: Yeah. I would say that, that’s all true. I don’t’think that transcripts are going to give you the same amount of...

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Article

A Content Marketing Training Session

an Article written by Christopher Butler on October 18, 2012

...This message is for a “Brian,” as apposed, I suppose to an “Edward” or something. We don’t’just invent all this stuff, of course. We gather it from a process that starts with creating hypothetical personas from our own experience,...

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Podcast

Agency Marketing Matters, Episode 2: The Work You Do vs. The Work You Pursue

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on July 21, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-2-the-work-you-do-vs-the-work-you-pursue Mark O’Brien: Hello, and welcome to the Newfangled Marketing Podcast. I’m Mark O’Brien, the CEO of Newfangled. Lauren Siler: I’m Lauren Siler, the director of marketing at Newfangled. Chris Butler: I’m Chris Butler. I’m the COO of Newfangled. Mark...

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Article

Prospect Experience Design

2013: The Year in Review

an Article written by Christopher Butler on December 17, 2013

...in September, when Chris Butler and Mark co-wrote a newsletter and made the bold statement that “We don’t’build websites anymore.” That newsletter drove home the importance of the full lead development ecosystem and showcased how our thinking has changed...

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Article

Prospect Experience Design

Once You See This Telltale Sign of Bad Marketing, You’ll Never Look at Your Favorite Websites The Same Way Again

an Article written by Christopher Butler on August 26, 2021

...over a visitor’s journey. The number of possible paths offered by both Pentagram and CNN suggests a clear point on their part. It’s reasonable to conclude here that the creators don’t’really care which path you take, so long as...

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Podcast

The Ability to Say No

a Podcast hosted by Mark O'Brien on April 12, 2019

...biz dev role outside of the leadership? MJ Legault: I actually don’t’ Mark O’Brien: Okay, I was wondering if you did. MJ Legault: No, I’m just assuming that some people pull this off but I don’t’know. Mark O’Brien: Yeah,...

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Article

Prospect Experience Design

Human Progress Landscape

an Article written by Christopher Butler on May 10, 2012

...working to build it? There are, of course, costs to consider. I don’t’mean financial ones, really, though those certainly are relevant. I mean sociological costs. Design: Design and its resulting technology have been focused on the visual for so...

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Podcast

Content Strategy

When the Team Feels Marketing is Dehumanizing...

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on May 24, 2018

...think it’s easy to, you see them coming, but the people that you talk to probably don’t’ Mark: No they don’t’ And often times the leadership may have made a decision to embrace this vein of marketing, which has a...

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