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Prospect Experience Design

Services or Capabilities – What's the Right Service Page Strategy?

an Article written by Christopher Butler on December 6, 2023

...– it will probably get them to stick around and perhaps even get in touch. But on the other hand, probably and perhaps aren’t good enough. A clear service page strategy begins with understanding a service page’s purpose. A service...

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Webinar

Business Development

Transform Industry Challenges Into Your Competitive Edge: A Two-Part Webinar Series

hosted by Mark O’Brien on October 16, 2024

You’ve weathered storms before. You’ve adapted to new technologies, market shifts, and client demands. But the challenges your agency faces now are different. And you’re not alone. Join Newfangled CEO Mark O’Brien for a candid two-part webinar series that speaks...

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Article

Content Strategy

Is SEO Dead?

an Article written by Mark O'Brien on January 6, 2025

...been told that there are parts of that message that weren’t fully understood. So let’s take a more nuanced approach. https://vimeo.com/1010693179 Newfangled’s Experience During the SEO Golden Age First of all, some brief context: Newfangled has been involved in marketing...

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Article

Content Strategy

Your Next Content Marketing Tactic: Attracting Conversions With Repurposed Content

an Article written by John Nugent on January 23, 2024

...are a way to further highlight content upgrades that you have already created.  What Is a Resource Page? For the purposes of this article, a resource page is a web page on your site that highlights any online resource or...

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Article

Content Strategy

I’m a Human Writer. Here’s How AI Fits Into My Job. 

an Article published on August 15, 2024

...profound, specific content.  Newfangled built our content marketing service on the foundational principle that only novel, profound, and specific content can break through the noise. That’s still true — perhaps truer than ever as AI increases the amount of content...

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Article

Content Strategy

How Do You Create a More Effective Case Study? Think Outside the Box

an Article published on March 6, 2024

...Usually, it’s a positioning page — like your website’s home page or a service page — that provides a deeper look into the how and why of your business.  Prospects read case studies when they are already 3-5 pages into...

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Article

Business Development

The Two Most Important Factors for Effective Marketing

an Article written by Mark O'Brien on September 10, 2024

...Newfangled knows we emphasize this, and we’re not the only ones. Carl Smith from the Bureau of Digital recently surveyed about 700 agencies and found that firms doing best in these difficult times are those who are sharply positioned and...

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Article

Content Strategy

Give Your Content Marketing a Fighting Chance: Make it Novel, Specific, and Profound

an Article published on November 11, 2024

...know from the very beginning that what you’re writing about has what it takes to break through the monotonous sea of sameness and connect with your prospects.  Novel, Specific, Profound: How Do They Work?  Newfangled has our own “litmus test,”...

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Article

Business Development

Proactively Engage Your Leads — Or You’ll Leave Business on the Table

an Article written by John Nugent on March 28, 2024

...have the right revenue?  Once you’ve completed this qualification process, you need to determine what kind of MQL you’re looking at. “Early Stage” MQLs Some of the people you mark as MQLs will simply be looking to you as an...

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Article

Paid Media

Why Both Lead Gen & Website Conversion Campaigns Are Necessary for a Healthy Pipeline

an Article published on January 19, 2024

...needed. Determine the Right Campaign for the Type of Leads You Need  At Newfangled, we leverage LinkedIn for paid media campaigns, whether they’re lead generation or website conversion efforts. For B2B firms, we have found that this platform produces the...

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