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Content Strategy

These Tools Will Help You Write Better Positioning Statements

an Article written by Christopher Butler on December 13, 2018

...your message is as clearly articulated on every page of your website as it is on your home page. Your positioning copy must be visible everywhere. A prospect will read an article on your site for the first time and...

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Prospect Experience Design

How to Prototype a Website

an Article written by Mark O’Brien on June 5, 2012

...page, or at least each type of page, on the website. You can deal with some pages, like “Privacy Policy,” quickly, but other page types, such as complex product detail pages, may individually require a few hour-long sessions to work...

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Content Strategy

Firms Like Yours are Accelerating Their Website Conversions. Here's How.

an Article written by Tema Flanagan on December 16, 2020

...Here are a few tips to get started in the right direction.  Plan upgrades around articles that hold broad appeal Because content upgrades are typically presented on a single page, higher page views equal more opportunities for conversions. The upshot?...

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Prospect Experience Design

Litecontrol.com Goes Live

an Article published on June 17, 2011

...the product detail pages instead of the home page. This reflects a content-driven design process rather than an aesthetic-driven one. A site’s home page is usually a single, unique template. Starting with a low-level page that contains a lot of...

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Prospect Experience Design

Inside the Redesign of Merge Records

an Article published on March 7, 2014

...the Artist Landing Page We “borrowed” this idea from Instagram, and I think it gives some vibrancy to a page that would have been mostly a dry list without it. The “quilt” features images of Merge’s artists and slowly replaces...

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Podcast

Consider This Season 1, Episode 2: You Never Have to Write Again

a Podcast hosted by Lauren O'Brien on November 30, 2017

https://soundcloud.com/considerthispod/season-1-episode-2-you-may-never-have-to-write-again/s-Kn9MY Transcript Lauren Siler: Hello and welcome to Episode 2 of Consider This. I am Lauren Siler. I’m the director of content strategy here at Newfangled. Julia Vanderput: I’m Julia Vanderput and I’m a content marketing strategist at Newfangled. Lauren...

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Article

Dreamforce: The State of Digital Marketing on Planet Earth

an Article written by Mark O’Brien on November 19, 2013

...that allowed Newfangled to stay out in front of our fans, prospects, and clients for an entire year. Newfangled needs to do what your firm needs to do: be the clear expert in the room when it comes to matters...

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How We Increased Content Production by 85% Last Quarter -- And Got More Efficient, Too

an Article written by Tema Flanagan on February 27, 2014

...we also made sure it included representatives from all the major “disciplines” within Newfangled: leadership and big-picture vision (Mark and Chris), project management (Page), development (Dave), visual design (Justin), marketing automation (Chris Creech), and content marketing (me). We also agreed...

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Article

The Impact of Pausing Your Content Strategy For The Holidays

an Article published on December 5, 2017

...get your database back on your site and engaging with more of your thought leadership. It turns your c-suite into thought leaders. And it is also especially important for SEO strategy. Your content plan and SEO strategy Search engine crawlers...

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Prospect Experience Design

User Interfaces That Supplement Storytelling

an Article published on July 9, 2010

...of complementing the story of the page without totally abandoning the idea of CTAs and other features sharing the same page is the blog from A List Apart. They give the main content area plenty of space, making it easy...

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