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Article

Google and Privacy

an Article published on January 31, 2008

Erics latest WebSmart newsletter on Gmail has begun a nice little conversation about Google and privacy issues, so I thought I would throw together a few links on the subject: Wikipedias Criticism of Google page This article covers the various...

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Article

Web Design 101: Jagged Text

an Article published on December 16, 2008

Question: Why does the text on my site look rough or jagged? Answer: Any editable text on a web page (you can highlight it with your cursor) is HTML text. HTML text is generated by your web browser and displayed...

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Article

Survey Data on What Users Want

an Article written by Christopher Butler on June 28, 2011

...articles, I also began a persona development process for our site, creating a list of interview candidates and then spending time speaking with each one over the phone to get feedback on their relationship with Newfangled and how they use...

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Whitepaper

CRM

The Great Inversion: How Digital Marketing Has Matured Beyond the Website

a Whitepaper written by Mark O'Brien, Christopher Butler and Lauren O'Brien on February 18, 2016

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In this white paper, five of Newfangled’s top category experts weigh in on what we have come to refer to as “The Great Inversion” of digital marketing. You’ll learn how the the primary elements of your digital marketing platform —...

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Article

Intro to CRM & Web Lead Management

an Article published on January 31, 2011

...I made a goal to finally tackle this subject and get a better understanding of the CRM and Lead Marketing Automation landscape. I shared what I learned with the Newfangled team in a recent Lunch & Learn session, but also...

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Article

Content Strategy

Rethinking the Case Study, Again

an Article written by Christopher Butler on August 26, 2016

Three years ago, I wrote an article called Rethinking the Case Study that has, by far and away, outperformed the majority of the articles I’ve ever published here at Newfangled. Every week, hundreds of readers discover our site through that...

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Article

Putting You in Control of Your Website's Social Media Integration

an Article published on February 9, 2011

...navigation. This desire of interaction and connectivity presented a great opportunity for Newfangled.  I recently spoke with one of our developers, Jim Hendrickson, to discuss some tools that he is using to help our clients integrate their social media accounts...

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Page

What We Do

a Page published on March 22, 2016

Newfangled is a digital marketing consultancy for digital and traditional marketing firms. We work with you to create the systems and habits inside of your firm that reliably create the right leads for you to close.

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Article

Synchronicity of Ideas in Contemporary Web Culture

an Article written by Christopher Butler on August 21, 2009

In responding to a comment from @MaggieB on our May, 2009 newsletter, A Practical Guide to Social Media, who credited us for devising a “Newfangled” marketing method, I brought up the concept of “multiples,” or the phenomenon of simultaneous discovery....

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Article

The Long-Term Relationship is Where Things Really Get Interesting

an Article written by Christopher Butler on August 21, 2009

...about the long-term relationship!” A typical web project for us at Newfangled can take anywhere from 6-9 months, from initial consulting, through prototyping, design, build, design application, quality control, content entry and going live. It’s a long, involved process during...

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