Search Newfangled

Article

Put Me in, Coach: The Newfangled Marketing Method

an Article published on April 23, 2015

I still remember the first time I heard of content strategy. Having no idea what it was, naturally, I turned to Google. I got hundreds of results on blogging, SEO, marketing automation, email marketing, CTAs. My first thought was, “I...

Read Now About

Article

Prospect Experience Design

User Interfaces That Supplement Storytelling

an Article published on July 9, 2010

...of complementing the story of the page without totally abandoning the idea of CTAs and other features sharing the same page is the blog from A List Apart. They give the main content area plenty of space, making it easy...

Read Now About

Article

Prospect Experience Design

To Get the Right Answers, You Have to Ask the Right Questions

an Article published on July 21, 2014

...of laying out full web pages (usually the home page first) in several different styles in hopes that one of them would be selected by the client. After multiple rounds of a single page layout, we would move on to...

Read Now About

Article

Prospect Experience Design

The Basic Principles of Effective Web Design

an Article written by Mark O’Brien on June 7, 2012

...happens when fourteen people add blog comments to the bottom of the page? What happens when a visually impaired person ratchets up the font size of the browser to read the page? These are questions better answered pre-design than post-design....

Read Now About

Article

Website Lead Generation

an Article written by Mark O’Brien on July 3, 2012

...With Us) to the sidebar of every page of our site. That is all we changed. We did not add content; we did not tweak the SEO on the site; we did not drive any new people to our site...

Read Now About

Podcast

Content Strategy

Making Your Message Meaningful to Your Prospects

a Podcast hosted by Lauren O'Brien on February 28, 2019

...This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled’s digital marketing method at newfangled.com. Holly Fong: On your side of things, how...

Listen Now About

Article

7 Years

an Article written by Christopher Butler on September 1, 2011

       ^ That’s me in Providence right around the same time I started working at Newfangled. Today marks my seventh year working for Newfangled. In some ways, I can’t believe it has already been that long; in others, I can’t believe...

Read Now About

Article

Prospect Experience Design

The New My.Newfangled.Com

an Article published on December 22, 2009

Two weeks ago, after much planning but with little fanfare, we rolled out the new My.Newfangled.Com! We previewed the new My.Newfangled.Com and explored how it fits into our overall website management strategy in our Coping with Complexity newsletter – but...

Read Now About

Article

Prospect Experience Design

Web 3.0? Made with Metadata.

an Article published on September 21, 2012

...link from your individual posts to your author page on the same domain. Your on-site author page links to your Google+ profile (the URL that ends with /posts). Your Google+ page links to your on-site author page as a contributor....

Read Now About

Article

How to Avoid Podcast Pitfalls on Your Website

an Article published on November 5, 2018

...intentional content aimed at being consumed by a site visitor reading the page. Doesn’t that seem intuitive? Yes, it likely does, but it’s easily forgotten. Rather than starting your page with the embeddable media player of your podcast episode, open...

Read Now About