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Article

How To Do SEO

an Article published on February 29, 2008
...page title, so I’m making the editorial decision to truncate it for the visible page title. I’ll use “Determining Web Page Keywords” instead. Our CMS is designed to always uses “H1” tags for these visible page titles. If you’re hard...
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Podcast
Content Strategy

Is Text Dead?

a Podcast hosted by Christopher Butler and Mark O'Brien on March 15, 2018
...listen to the episode using the player embedded above, or you can read a full transcript below. Episode Transcript Chris Butler: Welcome to Expert Marketing Matters. I’m Chris Butler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: It’s just the...
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Podcast

We Want You To Create Webinars

a Podcast hosted by Mark O'Brien, Christopher Butler and Lauren O'Brien on July 20, 2017
https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-14-we-want-you-to-create-webinars/s-GZoQQ Transcript Chris Butler: Welcome to the Newfangled Agency Marketing Matters podcast, I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And we’re here on a beautiful afternoon in Chapel Hill in the...
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Article
Prospect Experience Design

Behind the Scenes: The Website Design Process

an Article published on January 5, 2012
A year ago, Chris Butler suggested I select one of our clients and chronicle the web development experience, diary-style, from the point of view as Newfangled’s Creative Director (the design department is a lonely place since I’m the only person...
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Podcast

The Anatomy of A Great Agency Website

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on February 16, 2017
https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-3-the-anatomy-of-a-great-agency/s-2AWUF Chris Butler: Hello and welcome to the Newfangled Agency Marketing Matters podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: I’m Mark O’Brien. Chris Butler: We get together every couple of weeks just to talk about digital...
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Podcast

The Difference Between Generating Opportunity And Not Is Forms

a Podcast hosted by Christopher Butler on September 14, 2017
https://soundcloud.com/newfangled-agency-marketing-matters/season-2-episode-18-the-difference-between-generating-opportunity-and-not-are-forms/s-OCBHH Transcript Chris Butler: Welcome to The Newfangled Agency Marketing Matters Podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Holly Fong: And I’m Holly Fong. Chris Butler: Joining us for her second episode. You’re totally a pro now, right?...
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Podcast

The Pursuit of Truth

a Podcast hosted by Christopher Butler and Mark O'Brien on December 5, 2019
...player embedded above, or you can read a full transcript below. Episode Transcript Chris Butler: Welcome to Expert Marketing Matters. I’m Chris Butler. Mark O’Brien: And I’m Mark O’Brien. Chris Butler: And it’s just the two of us today, which...
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Article

How To Do SEO, Part 2, Farming vs. Hunting

an Article published on March 26, 2008
...fact it’s every page other than the home page that are most likely to be the first impression page. Not nearly enough time is spent considering the overall impression and positioning of a sub-page Watch the video! when it functions...
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