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The Web of Tomorrow

an Article written by Christopher Butler on January 13, 2011

...missions. Beyond being scientifically groundbreaking, they dealt a significant blow to the American ego, one that was a catalyst for a ten year burst of scientific and creative work without which this web page, Newfangled, and much of contemporary culture...

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Google and Privacy

an Article published on January 31, 2008

Erics latest WebSmart newsletter on Gmail has begun a nice little conversation about Google and privacy issues, so I thought I would throw together a few links on the subject: Wikipedias Criticism of Google page This article covers the various...

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To Buy or To Build

an Article written by Christopher Butler on December 31, 2008

...of the website and fit in seamlessly on the page. This is great for basic information-gathering forms, though more complex forms that need to be integrated with other content on the website or any other data reporting that we do...

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Book Review: "Who's Your Gladys?"

an Article published on August 23, 2013

...what makes Who’s Your Gladys? unique from some of the other choices on Amazon is, rather than simply being a 200-page academic treatise, it has a very practical structure. Each of the ten chapters is a case study, ending with...

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Prospect Experience Design

Ten Things You Should *Definitely* Know About Ecommerce

an Article written by Christopher Butler on August 30, 2011

...prices, availability as well as promotions to other products and accessories that display on that product’s detail page. Just like I recommended with discounting schemes, the product taxonomy, whether it already exists or needs to created from scratch or amended,...

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The Non-Written Disciplines of Writing: Reading

an Article written by Christopher Butler on September 24, 2010

...simple ratio, something like “for every page you write, you should read five,” but I’m sure that whatever I came up with would be a gross underestimation. So try this: make reading part of your lifestyle. Work at it until...

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Score a Content Touchdown

an Article published on September 27, 2010

...reinforce your brand, increase brand awareness, and bring in more sales and revenue.  The strategy helps define what type of content you are going to put on the page.  And then you can use tactics like a blog or newsletter,...

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CRM

Bridging the Communication Gap

an Article published on October 12, 2010

...quickly go awry. Luckily, I’ve found a number of tools over the years that allow me to close that gap and rest assured that we’re on the same page. Here are a few of these that I find particularly helpful....

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The Non-Written Disciplines of Writing: Editing

an Article written by Christopher Butler on October 18, 2010

...many people swear by printing out drafts, as reading from the page tends to make mistakes and issues of flow much easier to identify. The more complex kind of editing is far less mechanical and involves the shaping of your...

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My Mixbook for 2010

an Article written by Christopher Butler on November 12, 2010

...further—specifically in order to create something good enough that I could give to others rather than print once for myself. After a couple of rough drafts, I ended up with a 334-page book, printed about 16 copies, and gave them...

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