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Short and Sweet Website Copy

an Article published on November 30, 2009

...words and paragraphs.  Each sentence should support the page’s main message – and if it doesn’t, you may want to reevaluate why you’ve included it in the first place. For other Newfangled-ers’ perspectives on writing, check out Sarah’s recent post...

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What's Been Goin' On (aka Week 829)

an Article written by Christopher Butler on October 17, 2011

...hear from him! In addition to this one of Spot on a boat, we’ve got a ton of pictures up at the Newfangled Flickr group, too.   Mark and I spent Saturday as guests of the Roush Fenway racing team...

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Content Strategy

How to Defeat Writer’s Block in Your Content Writing

an Article written by Chris Barton on January 27, 2021

...as important as your own business and the mixture of uncertainty and dread too often leads to the horror of a blank page. It doesn’t matter if you’re the best person qualified to write about your area of expertise –...

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Should Information be Free?

an Article written by Christopher Butler on February 17, 2009

...of online media well. Here’s the crux of the problem: “One of history’s ironies is that hypertext — an embedded Web link that refers you to another page or site — had been invented by Ted Nelson in the early...

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Article

CRM

Salesforce has a new user interface… Finally!

an Article published on June 28, 2016

...new interface is. In Salesforce Classic, you’re almost always looking at a static HTML page. Saving updated data requires a full page refresh, and editing things like list views or dashboards requires loading an entire separate editing interface, and then...

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What Makes An Agency Website Great?

an Article written by Christopher Butler on December 12, 2016

...newsletter? Read a related post? Make that clear to them. Every page should have a call to action; no exceptions. If a visitor lands on your home page, what do you want them to do next? Learn more about what...

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Prospect Experience Design

Content Styling Tips: Text Links

an Article published on May 11, 2012

In my last two posts, I wrote about a website’s content on a macro level: styling the overall page and how to best incorporate images. Now I want to talk about a very specific and important piece of content: the...

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Prospect Experience Design

Creating the New CDISC.org

an Article published on October 1, 2009

...to roll out new content on their blog, newsletter page, and discussion forum.   Here’s one more side-by-side comparison of the old and new sites: the old Standards page on the left, and the new Standards page on the right....

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Tracking Clicks on Your Twitter Links

an Article published on September 22, 2009

...complement to our Newfangled CMS and Google Analytics tracking tools. Another simple Twitter tip, make sure you follow your @mentions page, if you aren’t doing so already!  That way, whenever someone mentions you or retweets your links, you’ll know.  I...

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Article

How Our Website Integrates With Salesforce

an Article published on June 2, 2011

...All Our Calls to Action Integrate with Salesforce Every individual page of the Newfangled website features at least one call to action. On this page alone you can sign up to receive our newsletter or blog digest, or register for...

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