Search Newfangled

Article

A Practical Guide to Social Media

an Article written by Christopher Butler on May 28, 2009

...on the web and offer significant value to any professional. Each page of this month’s newsletter is a bit longer than normal, and includes many screenshots. Every screenshot can be clicked to open the full-size version in case you’d like...

Read Now About

Article

Prospect Experience Design

2013: The Year in Review

an Article written by Christopher Butler on December 17, 2013

...your content strategy. Also, here’s a collection of content that inspires our own thought leader, Chris Butler. Go on, gorge on these links — you will be all the wiser for it.” – Adam Rightor, Strategist   “Like Page, my...

Read Now About

Article

Interview: Jill Whalen, High Rankings®

an Article published on September 2, 2008

...role as a SEO consultant? JW: I’m not sure why or how, but for whatever reason, I just love SEO and everything about it. I think it’s partially the ability to think with both sides of my brain that helps....

Read Now About

Article

SEO Friendly Site Images

an Article published on January 14, 2009

...But if you take the time to describe the file name in a way that ties into the page title, page content, and alt tag, google will look upon this favorably. After all, it makes perfect sense … if you’re...

Read Now About

Article

Prospect Experience Design

Elements of a Successful Home Page

an Article published on April 21, 2009

Your website’s home page is the first impression some* visitors have of your organization, so careful thought should be given to which elements will live on the home page. The more focused your home page is, the more likely a...

Read Now About

Article

Prospect Experience Design

A Sense of Place

an Article written by Mark O’Brien on March 27, 2009

...means that every page is your home page. I suggest that you go through your site today, and analyze how usable each page is based on its own merits. Look at each page as if it were the only gateway...

Read Now About

Podcast

Consider This Season 1, Episode 4: Our Predictions for Content Marketing in 2018

a Podcast hosted by Lauren O'Brien on January 11, 2018

...go download that podcast but they’re not staying on that page very long. Page length is something that Google’s considering when it’s deciding whether it wants to show your listing in the results page. So, I don’t think it’s a...

Listen Now About

Article

Prospect Experience Design

The Use of Mood Boards in the Web Design Process

an Article written by Mark O’Brien on June 12, 2012

...along the way.Jumping right into home and sub page designs is too much of a leap for most clients, even though it seems like the obvious thing to do. When you jump right into page design decisions, the client often...

Read Now About

Podcast

Content Strategy

The Complexity of the Content Landscape

a Podcast hosted by Christopher Butler and Lauren O'Brien on August 20, 2019

...an article detail page, the reader can still get value from that page on the site without completing the form submission. So they can choose to submit the form and get the extra kind of bonus content or they can...

Listen Now About

Article

Prospect Experience Design

2010: The Year in Review

an Article written by Christopher Butler on December 20, 2010

...January 31, 2010 by Chris Butler I’ve read plenty of interesting analogies used to explain what building a website is like. I’ve even written a few myself. From various points of view, a website could be compared to a car,...

Read Now About