Search Newfangled

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Content Strategy

Should You Post Your Content on Medium?

an Article written by Christopher Butler on December 9, 2019

...answer. How an individual page performs matters, because that becomes their front door to your website. But if Medium promises you “great SEO” for your articles, that just means that lots of readers will enter Medium.com by way of your...

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Bringing the Right Visitors to Your Site

an Article published on February 24, 2010

...here’s a list of helpful Newfangled resources to get you started: Blog Post: “Your Meta Data” Newsletter: “How to do SEO” Newsletter: “How to do SEO (2) Farming vs. Hunting” Webinar: “How to do SEO” Webinar: “The Modern Marketing Website”...

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Three Common Content Strategy Platforms

an Article written by Mark O’Brien on June 26, 2012

...fifteen hundred to three thousand words of new content to your site each month over the span of two to six web pages (assuming around five hundred words per page). With a newsletter, you have an effective, easy to understand...

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Prospect Experience Design

Content Styling Tips, Part 2

an Article published on March 16, 2012

Last month, I outlined some general principals for styling your website content and emphasized that how your content looks on the page is as important as the written words. This month, I’ll suggest some ways to incorporate quality imagery into...

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Writing: Just Do It

an Article published on August 16, 2011

...I’d rather do anything other than write a blog post. (If that’s how you feel, too, see Chris Butler’s post, What Blogging Feels Like.)  This blog post was particularly hard to write. I thought I knew what I wanted to...

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The Future of the Web, Part 1

an Article written by Christopher Butler on June 30, 2009

...answers they currently get from Google, that will righly turn a focus on search engine optimization (SEO) to social media optimization (SMO). The web is an ever-expanding space that can be described with many different metaphorical images. Regardless of what...

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Better Newsletter Formatting

an Article published on May 25, 2010

...is the reformatted page, which now is the online version of the most recent newsletter, with clear headings, plenty of relevant links, an image– an altogether more scan-able page, indexable by Google and working toward the site’s SEO. It is...

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Dynisco.com Goes Live

an Article published on August 2, 2010

...Blass Communications. The goal of the new site was to focus Dynisco’s message and reduce the complexity of their old site. A completely new home page features a marquee slide show highlighting four key aspects of the company: cutting-edge products,...

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Testing 101: The only way to scientifically improve your conversion rate

an Article published on August 2, 2012

...interested in your services, signing up to be contacted regularly from your organization (blog, newsletter, special offers), completing a multi-step registration form, etc. All other metrics are secondary to the mighty conversion. You could pay an SEO firm to try...

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Article

Content Strategy

After Content Marketing

an Article written by Christopher Butler on August 15, 2013

...to measure than page views, they’re easier to value, and they’re easier to require when the content itself is not within a page, but a portable asset. With all of that — not to mention the greater ability to monetize...

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