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Article

What is your page's real bounce rate situation?

an Article published on June 15, 2010

...the total unique views for the page, meaning the full number of people who saw the page at some point (not just the ones who entered on it). Combining that data with the landing page data can give an even...

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Article

Beyond Bounce Rate: Exits and Time on Page

an Article published on July 12, 2010

...reviews…there’s a lot on this product page that you could spend a lot of time digging into. So again, the value of a page’s average time spent will depend on that page’s purpose. For a lot of content pages, more...

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Podcast

Content Strategy

Say It Again

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 19, 2017

https://soundcloud.com/newfangled-agency-marketing-matters/episode-11-say-it-again Chris Butler: Hello and welcome to the Newfangled Agency Marketing Matter Podcast. I’m Chris Butler. Lauren Siler: I’m Lauren Siler. Mark O’Brien: And I’m Mark O’Brien Chris: What we do is we want to get together every couple of...

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Article

Content Strategy

SEO For Humans: How to Keep Focus on Your Audience Without Missing the Target (Keyword)

an Article written by Corey Florindi on July 20, 2021

Your firm puts a great deal of focus on SEO in your content marketing efforts. After all, solid SEO leads to more site traffic and higher conversion rates. But are all of the SEO “best practices” actually serving the audience...

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Podcast

Agency Marketing Matters, Episode 10: Tell Them What You Do and What To Do

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on December 8, 2016

...you are joining us. My name is Lauren Siler. I am the Director of Marketing here at Newfangled. Chris Butler: I am Chris Butler. I am the COO of Newfangled. Mark O’Brien: I am Mark O’Brien. I am the CEO...

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Article

Prospect Experience Design

Designing for Attention

an Article written by Christopher Butler on August 31, 2010

...at the wrong time or place, or we ask readers to break their concentration to click on to a new page in order to continue—then we will ultimately fail to accomplish that which we’ve created the page itself to do....

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Article

How to Use Google Analytics

an Article written by Christopher Butler on September 25, 2012

...and I think this simple statement will help us with that:   Data does nothing by itself. — Christopher Butler (@chrbutler) September 13, 2012   Yep, I tweeted it. KA-POW! We’ve got to step way back and think about what...

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Page

How to Create a Content Strategy

a Page published on September 26, 2019

...our podcast episode about it. SEO and Your Content Strategy As every experienced content marketing professional understands, SEO is a critical factor that influences the success of the content published to your website. Optimizing your content so it’s discoverable online...

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Article

Prospect Experience Design

Steps for Top Content page review

an Article published on April 21, 2011

...visited. Entrance Sources ranks the sites that users came to this page from, and keywords used per page are also visible here. You can quickly form a general picture of a page’s traffic by using these dropdowns, along these lines:...

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Article

Prospect Experience Design

This is The Best Way to Design Your Capabilities Landing Page

an Article written by Christopher Butler on January 10, 2019

A capabilities landing page is a simple page that explains the purpose of a firm. It’s about your business function, not about you, the people that do the work. By paying the right attention to your capabilities landing page layout,...

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