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Article

Prospect Experience Design

Web design has changed. Have you?

an Article written by Christopher Butler on March 18, 2014

...in Photoshop or Illustrator that they can’t do, and better. The advantage to using Semantic SVG is that the imagery on your page can be as responsive as the rest of your page. Don’t believe me? Have a look at...

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Article

Prospect Experience Design

Evolution of the Newfangled Logo

an Article published on June 6, 2012

When I arrived at Newfangled almost twelve years ago, the company was known as Newfangled Graphics Co. and the hand-painted wooden sign by the door featured a 19th century Industrial Revolution-style logo. Co-founders Steve Brock and Eric Holter began Newfangled...

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Article

Prospect Experience Design

The Four Things the Best Agency Home Pages Do

an Article written by Christopher Butler on August 23, 2016

...know your firm and understand what you do will begin on your home page. For most, it will begin on a lower-level page that they discover through a search engine or were referred to by a friend on social media....

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Podcast

Form First Design

a Podcast hosted by Christopher Butler, Lauren Clarke and Dave Mello on February 15, 2018

...Newfangled’s digital marketing method at newfangled.com. Lauren: You can make anything into a patty. You can! Chris Butler: And we’re back. Welcome back. In the break, Lauren pointed out that I hadn’t made it known to her that we changed...

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Article

Content Strategy

Guest Post by Eric Holter: Agency Website Gaffe #2 - The Splash Page

an Article written by Christopher Butler on September 14, 2009

...and inappropriate uses of website splash pages. Today that article is moot. There are no appropriate uses for a splash page. A splash page uses a website’s home page to make a visual impact rather than provide basic information and...

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Article

Prospect Experience Design

This is The Best Way to Design Your Service Landing Pages

an Article written by Christopher Butler on January 17, 2019

A service landing page is a page that explains a unique service, discipline, solution or phase of work. A service landing page layout should include a brief explanation of three things: the problems it exists to solve how it solves...

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Article

Prospect Experience Design

How the Right Design Will Turn Researchers Into Buyers

an Article written by Christopher Butler on August 22, 2016

...with you. While a researcher-focused call to action, like a subscribe form, is appropriate to prioritize on a blog post or Insights landing page, it isn’t on a Service page or a case study. You want to prioritize the buyer...

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Article

CRM

3 Valuable Salesforce Features You Should Be Using

an Article published on May 13, 2015

...page layout editor from the Force.com set-up menu environment, by following this navigation path: Setup > Build > Customize > Object > Page Layouts. You’ll then click Edit next to the page layout you want to change. The page layout...

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Article

Email Marketing

Success Stories: How one agency radically changed their business development results

an Article written by Mark O’Brien on August 25, 2015

The thing about Newfangled’s focus of working with agencies is that we get to work with some of the coolest, most interesting, and fun people on the planet. MJ Legault, co-principal of Origin (along with Danielle Kristmanson, who is equally...

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Article

How the Newfangled Seminar Changed One Agency's Approach to Their Own Marketing

an Article written by Mark O’Brien on February 23, 2016

...that. Mark: Well thank you so much Angi, really good to see you on the camera and I can’t wait to see you in person in a few months. Angi: We’ll see you soon. Mark: Okay, great. Bye! Angi: Thanks!...

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