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Article

Prospect Experience Design

Web 3.0? Made with Metadata.

an Article published on September 21, 2012

...link from your individual posts to your author page on the same domain. Your on-site author page links to your Google+ profile (the URL that ends with /posts). Your Google+ page links to your on-site author page as a contributor....

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Article

Prospect Experience Design

Storytelling is the Future of the Web

an Article written by Christopher Butler on June 30, 2010

...is the page’s core purpose. Every additional widget or call to action on a page should either directly support or at least not overshadow it’s main point. Those that do not are more likely to distract your readers than help...

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Article

Prospect Experience Design

How Prospect Experience Design Can Help You Create a Better Marketing Website

an Article written by Christopher Butler on December 6, 2018

...are not ready to take the primary action you have identified on your web page. For example, the primary action on an article detail page may be the completion of a newsletter subscription form. However, prospects that are not yet...

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Podcast

Content Strategy

Demystifying Evaluator Content: Why Expert Firms Need to Embrace Their Confidence

a Podcast hosted by Mark O'Brien on July 1, 2021

...are already having in their heads about a pain point.” John Nugent, Content Marketing Coach at Newfangled Which positioning page on Newfangled’s website brings in the most prospect feedback and why. How to sell your firm without being a “salesman.”...

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Article

CRM

Salesforce Fundamentals

an Article published on March 14, 2014

...Salesforce, I would locate John Doe’s Lead record and “Convert” him, using the “Convert” button at the top of the Lead record detail page. The Lead record becomes a Contact record, and all the information you collected about that person...

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Article

Prospect Experience Design

2011: The Year in Review

an Article written by Christopher Butler on December 20, 2011

...Manager Prototyping for Designers March 30, 2011 by Chris Butler There is still come confusion about how designers should interpret prototypes, resulting in many unanswered questions up front. What, exactly, is the role of design in prototyping? Once a prototype...

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Article

Search Engine Marketing: At The Corner of Context and Intent

an Article published on May 27, 2008

...(SEO) because search is still the dominant Internet marketing platform. Search engine optimization is a great place to start, but search engine marketing, that is buying contextual ads on search engines, is also a highly effective marketing strategy. In fact,...

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Article

Content Strategy

How to Build Awareness With Duplicate Content Without Sacrificing Organic Traffic

an Article written by Ashley Robinson on June 22, 2021

...with duplicate content While your content isn’t actively demoted in search results, having duplicate content can complicate your SEO strategy.  One complication to your SEO strategy relates to content on your site competing against itself when it appears on a...

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Article

There Are Only Three Good Reasons for Content

an Article written by Christopher Butler on December 12, 2013

...one page in some default order (usually recency) and some sorting tools. This seems like a good idea until you realize that it requires the user to visually scan a long page in order to figure out what types of...

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Article

How To Succeed With Google

an Article written by Mark O’Brien on January 12, 2012

...I just mentioned, SEO is quite easy. There are three page elements that Google looks at when it examines a single page: the title tag, the URL, and the H1 tag. In my next few blog posts we will take...

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