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Article

Beyond Bounce Rate: Exits and Time on Page

an Article published on July 12, 2010

...reviews…there’s a lot on this product page that you could spend a lot of time digging into. So again, the value of a page’s average time spent will depend on that page’s purpose. For a lot of content pages, more...

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Article

Coping with Complexity

an Article written by Christopher Butler on August 31, 2009

...The Session Detail report (above) lists each page of a user’s session, starting from the point of entry to the most recent page viewed. The first listing will show a referrer if the page was not accessed directly (in the...

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Article

Content Strategy

SEO For Humans: How to Keep Focus on Your Audience Without Missing the Target (Keyword)

an Article written by Corey Florindi on July 20, 2021

Your firm puts a great deal of focus on SEO in your content marketing efforts. After all, solid SEO leads to more site traffic and higher conversion rates. But are all of the SEO “best practices” actually serving the audience...

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Podcast

Agency Marketing Matters, Episode 1: The Morning After

a Podcast hosted by Christopher Butler and Mark O'Brien on July 7, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-1-the-morning-after Mark:Hello and welcome to the Newfangled Marketing Podcast. I’m Mark O’Brien, the CEO of Newfangled. Chris:I’m Chris Butler. I’m the COO of Newfangled. Mark:What we’ve done here is we’ve put together a short, fifteen-minute podcast that focuses on different...

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Podcast

Agency Marketing Matters, Episode 3: How Big of an Audience Do You Need?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 4, 2016

https://soundcloud.com/newfangled-agency-marketing-matters/episode-3-how-big-of-an-audience-do-you-need Mark: Hello, and welcome to the Newfangled Marketing Podcast. I’m Mark O’Brien, the CEO of Newfangled. Lauren: I’m Lauren Siler, director of marketing at Newfangled. Chris: I’m Chris Butler. I’m the COO of Newfangled. Mark: Today’s topic is about...

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Podcast

Agency Marketing Matters, Episode 5: You Should Be Somebody's Client

a Podcast hosted by Christopher Butler and Mark O'Brien on September 1, 2016

...North America and Europe to help them get the most out of their own digital marketing efforts to generate leads for their firms. I’m Mark O’Brien, I’m the CEO of Newfangled. Chris: I’m Chris Butler, I’m the COO of Newfangled....

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Article

Prospect Experience Design

Designing for Attention

an Article written by Christopher Butler on August 31, 2010

...at the wrong time or place, or we ask readers to break their concentration to click on to a new page in order to continue—then we will ultimately fail to accomplish that which we’ve created the page itself to do....

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Article

Prospect Experience Design

Steps for Top Content page review

an Article published on April 21, 2011

...visited. Entrance Sources ranks the sites that users came to this page from, and keywords used per page are also visible here. You can quickly form a general picture of a page’s traffic by using these dropdowns, along these lines:...

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Article

Prospect Experience Design

This is The Best Way to Design Your Capabilities Landing Page

an Article written by Christopher Butler on January 10, 2019

A capabilities landing page is a simple page that explains the purpose of a firm. It’s about your business function, not about you, the people that do the work. By paying the right attention to your capabilities landing page layout,...

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Privacy Notice

a Page published on May 24, 2018

...Changes to this Notice are effective when they are posted on this page. Contact Us If you have any questions about this Notice, please contact us: By email: privacy@newfangled.com By mail: 601 W Rosemary St. #213, Chapel Hill, NC 27516...

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