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Article

Prospect Experience Design

The Perils and Pitfalls of the Lazy-Loading Landing Page

an Article published on July 9, 2014

...loading, so you don’t have to load a new page. Nice. You see a sweet-looking green pack that looks promising, so you click on it to view the detail page and check out the specs. Nope, that one doesn’t have...

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Article

My Newfangled Story

an Article published on October 27, 2009

...got here: My first experience with Newfangled started years ago when I was working for a company that employs Newfangled to handle their website. Because I worked in the marketing department, I often connected with Newfangled to request things here...

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Article

Thank You

an Article written by Mark O’Brien on January 4, 2011

...Durham. Despite his not being in the daily mix, evidence of Eric’s impact on Newfangled is everywhere. Eric crafted our basic position on information architecture, our approach to SEO, and discovered grayscreen prototyping. He set us on course to focus...

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Article

Content Strategy

Three Ways Prospects Read Your Case Studies

an Article written by Christopher Butler on July 7, 2020

...entry for a prospect to your website, the positioning pages — pages like your home page, capabilities landing page, service pages, and case studies — are the ones that help prospects understand what you are selling, how you can help...

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Article

Prospect Experience Design

Evolution of the Mood Board

an Article published on September 21, 2012

...a website’s home page is usually too unique from the rest of page templates to truly represent the site. A more general template such as a product detail page or newsletter detail page will contain more of the common elements...

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Article

4 Step Process to Avoid Wasting Money Advertising Online

an Article published on March 20, 2017

...one campaign or to promote an individual landing page. The ad copy and budget will vary among platforms but the each platform provides another avenue of connecting with prospects. 3. Optimize Your Landing Page The page you direct paid traffic...

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Article

Prospect Experience Design

How the Design Feedback Funnel Actually Worked

an Article published on March 11, 2010

...beauty shots.” After reviewing the mood boards, the Quebrada team chose option 2. On to…   Product page layout 1 The page layouts are where the look and feel from the mood board get applied to specific elements that will...

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Article

Six Important Points to Remember About Content Entry

an Article published on August 25, 2011

...and images, if appropriate. The ideal looks something like the images in this blogpost. Of course if the page requires an image, like a product detail page might, we will have prototyped and built a slot in the back end...

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Podcast

Content Strategy

The Complexity of the Content Landscape

a Podcast hosted by Christopher Butler and Lauren O'Brien on August 20, 2019

...consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled’s digital marketing method at newfangled.com Chris: You know, it’s interesting, something you said a moment ago, I think. I want to make sure it...

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Article

Interview: Jill Whalen, High Rankings®

an Article published on September 2, 2008

...role as a SEO consultant? JW: I’m not sure why or how, but for whatever reason, I just love SEO and everything about it. I think it’s partially the ability to think with both sides of my brain that helps....

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