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Article

Prospect Experience Design

The way you design web content is about to change.

an Article written by Christopher Butler on January 14, 2014

...— Mark Boulton (@markboulton) January 8, 2014 Huge swathes of the CMS industry are out of touch with how people are making and editing content. — Mark Boulton (@markboulton) January 8, 2014 Mark is absolutely right. How we think about...

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Article

How Marketing Agencies Can Create Business Generating Websites

an Article written by Christopher Butler on June 24, 2011

...to enable the agency website to attract, inform, and engage prospects. Newfangled’s Mark O’Brien and Chris Butler discuss the vision for the modern marketing website that Mark has written about in his new book, A Website that Works: How Marketing...

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Article

Prospect Experience Design

The Five Essential Elements of an Agency's Capabilities Landing Page

an Article written by Christopher Butler on August 24, 2016

...direct visitors to a landing page dedicated to explaining what you do in more detail. Regardless of what you choose to name this page, I call it your capabilities landing page.     An ideal agency capabilities landing page has...

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Article

A Conversation About Better Lead Nurturing

an Article written by Lauren O'Brien on September 5, 2017

...often enough. Lauren Siler: It sounds like there’s probably always something you could be testing if you’re being smart about the long-term value of that specific A/B test. Holly Fong: Correct. Lauren Siler: Cool. This was really interesting and fun....

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Podcast

Agency Marketing Matters, Episode 9: The Two Main Factors That Will Determine Your Marketing Success

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on November 23, 2016

...different strategies and tools to further their marketing. I’m Mark O’Brien, the CEO of Newfangled. Lauren: I’m Lauren Siler, the Director of Marketing at Newfangled. Chris: I’m Chris Butler. I’m the COO of Newfangled. Mark: Today’s topic is about the...

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Article

Agency Success Story: Positioning, Content and Automated Marketing, and the Best 3 Years of Growth

an Article written by Mark O’Brien on December 21, 2015

...else was. Mark: Once again, you’re really on par with your peers. It was terrifying then. It’s terrifying now. It’s really scary. What you just mentioned is a key insight which is people need to get into positioning. The agency...

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Article

Meet Newfangled: Chris Creech

an Article published on June 22, 2015

...and almost immediately got an email back from CEO Mark O’Brien, saying, “Thanks for applying for the job. We’d love to have you in for an interview.” I had no idea that Newfangled was hiring or what job I had...

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Article

Prospect Experience Design

Designing for the Web Today

an Article written by Christopher Butler on February 28, 2009

...within the content of a page, or as complex as a Flash-driven framework for a page that uses an XML file to pull dynamic content from the website’s database and integrate it within the page. One of the most common...

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Article

Newfangled's Triple Bottom Line

an Article written by Mark O’Brien on June 19, 2014

...the buyout was complete. Eric Holter, who was the founder of Newfangled, created something brilliant — something I fell in love with even before I started working here, which is why I made such a plea to work at Newfangled in...

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Article

Prospect Experience Design

How to See What a User Sees

an Article written by Christopher Butler on December 5, 2013

...page in a ten-second test. After the volunteer closed the page, I asked, “what was this page about?” She didn’t know. She remembered a few details, like the color brown, the word “mud,” and that there were pictures of foreign...

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