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Article

Prospect Experience Design

The Four Essential Elements of an Agency's Service Landing Page

an Article written by Christopher Butler on August 25, 2016

...case studies in a way that is easily scannable. Stick to a name, a brief abstract, and a clear button that directs them to another page dedicated to the case study alone. Navigating to a case study detail page is...

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Article

What's Lost (and Gained) From Print to Web to Tablet

an Article written by Christopher Butler on July 13, 2010

...one-page print article becomes one webpage, in the same way that a three-page print article will likely become one webpage. When you flip through a magazine, considering the number of pages for various content types gives you a sense of...

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Article

Prospect Experience Design

The Permanent Transition

an Article written by Christopher Butler on November 19, 2014

...plenty of work to go around! And things have only gotten more complex. The general method that database-driven websites made us cobble together was, rather than building websites page by page — the Dreamweaver way — we’ve been building them...

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Podcast

Content Strategy

Demystifying Evaluator Content: Why Expert Firms Need to Embrace Their Confidence

a Podcast hosted by Mark O'Brien on July 1, 2021

...are already having in their heads about a pain point.” John Nugent, Content Marketing Coach at Newfangled Which positioning page on Newfangled’s website brings in the most prospect feedback and why. How to sell your firm without being a “salesman.”...

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Article

A Discussion with Taan Worldwide's Peter Gerritsen: Part 1

an Article written by Mark O’Brien on April 15, 2014

...the most common issues we see with agency websites today. Peter: Thank you, Mark. Thanks for joining me. Mark O’Brien is CEO of Newfangled, which is based in North Carolina and an office in Providence, Rhode Island. Newfangled is a...

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Podcast

Agency Marketing Matters, Episode 9: The Two Main Factors That Will Determine Your Marketing Success

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on November 23, 2016

...different strategies and tools to further their marketing. I’m Mark O’Brien, the CEO of Newfangled. Lauren: I’m Lauren Siler, the Director of Marketing at Newfangled. Chris: I’m Chris Butler. I’m the COO of Newfangled. Mark: Today’s topic is about the...

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Podcast

CRM

CRM + AI = What Should I Do Next?

a Podcast hosted by Christopher Butler on March 29, 2018

...been in our audience for a very long time, Mark, who Lindsey’s referring to, is our CEO and is principally involved in sales. So this idea of adopting a system like this, it needs to be built around both what...

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Podcast

Content Strategy

Identifying Your Thought Leaders

a Podcast hosted by Lauren O'Brien on March 27, 2018

...Why don’t you tell me about that? Lauren Siler: I know, I know. I haven’t been in the office a little bit. It was fun. So for those of you who don’t know, Mark and I, we travel around. We...

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Article

Content Strategy

What to Do When Prospects Don't Read Your Case Studies

an Article written by Christopher Butler on February 9, 2021

...page, our capabilities landing page, our service pages, our case studies, and our home page. The Cobbler’s Children Need to Go Someplace The age-old problem of producing case studies almost always invokes the same phrase, “the cobbler’s children have no...

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Article

Content Strategy

What Should A CMS Do?

an Article written by Mark O’Brien on August 30, 2012

...For example, if the page is the last page in a step-based series of pages which talk about how you work with clients, it could be assumed that this prospect may be interested in working with you, so you’d want...

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